Remote Lifecycle Marketing Manager: Provider Activation

Ladders; United States; A distancia; USD 122.000 - 190.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Equity compensation

Medical, Dental, and Vision coverage

HSA / FSA

401K

Work-from-home stipend

Therapy reimbursement

16-week parental leave for eligible

Fertility reimbursement and membership

13 paid holidays plus company holiday

Flexible PTO

EAP

Training and development

Descripción de la vacante

Ladders is seeking a Lifecycle Marketing Manager for a leading healthcare client. This remote role focuses on shaping and executing lifecycle strategies to activate providers, engage users, and retain them across the customer journey.

You'll partner with Product and Product Marketing to align messaging, triggers, and campaigns with product priorities and business goals. A hands-on marketer with data-driven experimentation will thrive here.

Formación

• 5+ years in a marketplace, subscription, or product-led environment.
• Experience building lifecycle programs that influence customer behavior change.
• Ability to develop strategic roadmaps and execute them hands-on.
• Strong experimental mindset with a focus on learning and improvement.
• Proficiency using behavioral data for segmentation and triggered experiences.
• Experience collaborating with Product and Product Marketing teams.

Responsabilidades

• Build and evolve the lifecycle program to improve provider engagement.
• Design the provider journey to support activation and long-term retention.
• Own segmentation, triggered messaging, and campaign execution.
• Create a continuous test-and-learn process to improve program performance.
• Collaborate with cross-functional partners to align lifecycle initiatives with product priorities.
• Measure and analyze lifecycle results to guide future investment decisions.

Conocimientos

Lifecycle marketing

Provider activation

Segmentation

Experimentation

Cross-functional

Data-driven

Descripción del empleo

Ladders is seeking a Lifecycle Marketing Manager for a leading healthcare client. This remote role focuses on shaping and executing lifecycle strategies to activate providers, engage users, and retain them across the customer journey.

You'll partner with Product and Product Marketing to align messaging, triggers, and campaigns with product priorities and business goals. A hands-on marketer with data-driven experimentation will thrive here.