Lifecycle Marketing Manager

Ladders; United States; Remoto; USD 122.000 - 190.000; Tempo pieno

Vantaggi offerti da questo lavoro

Equity compensation

Medical, Dental, and Vision coverage

HSA / FSA

401K

Work-from-home stipend

Therapy reimbursement

16-week parental leave for eligible

Fertility reimbursement and membership

13 paid holidays plus company holiday

Flexible PTO

EAP

Training and development

Descrizione del lavoro

Ladders is seeking a Lifecycle Marketing Manager for a leading healthcare client. This remote role focuses on shaping and executing lifecycle strategies to activate providers, engage users, and retain them across the customer journey.

You'll partner with Product and Product Marketing to align messaging, triggers, and campaigns with product priorities and business goals. A hands-on marketer with data-driven experimentation will thrive here.

Competenze

• 5+ years in a marketplace, subscription, or product-led environment.
• Experience building lifecycle programs that influence customer behavior change.
• Ability to develop strategic roadmaps and execute them hands-on.
• Strong experimental mindset with a focus on learning and improvement.
• Proficiency using behavioral data for segmentation and triggered experiences.
• Experience collaborating with Product and Product Marketing teams.

Mansioni

• Build and evolve the lifecycle program to improve provider engagement.
• Design the provider journey to support activation and long-term retention.
• Own segmentation, triggered messaging, and campaign execution.
• Create a continuous test-and-learn process to improve program performance.
• Collaborate with cross-functional partners to align lifecycle initiatives with product priorities.
• Measure and analyze lifecycle results to guide future investment decisions.

Conoscenze

Lifecycle marketing

Provider activation

Segmentation

Experimentation

Cross-functional

Data-driven

Descrizione del lavoro

For our client, we are seeking a Lifecycle Marketing Manager to join the team of a leader in the Healthcare space.
This role will shape and execute lifecycle strategies that drive provider activation, engagement, and retention across the customer journey. You will partner closely with Product and Product Marketing to align messaging, triggers, and campaigns with product priorities and business goals. The position calls for a hands‑on marketer who can combine strategic roadmap thinking with strong experimentation and data‑driven optimization.
Location: Remote
Compensation: $121,600 - $190,000 annually

Responsibilities

• Build and evolve the lifecycle program to improve provider engagement
• Design the provider journey to support activation and long-term retention
• Own segmentation, triggered messaging, and campaign execution
• Create a continuous test-and-learn process to improve program performance
• Collaborate with cross-functional partners to align lifecycle initiatives with product priorities
• Measure and analyze lifecycle results to guide future investment decisions

Qualifications

• 5+ years of experience in a marketplace, subscription, or product-led environment
• Experience building lifecycle programs that influence customer behavior change
• Ability to develop strategic roadmaps and execute them hands‑on
• Strong experimental mindset with a focus on learning and improvement
• Proficiency using behavioral data for segmentation and triggered experiences
• Experience collaborating with Product and Product Marketing teams

Benefits

• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work‑from‑home stipend
• Therapy reimbursement
• 16‑week parental leave for eligible employees
• Fertility reimbursement and membership
• 13 paid holidays plus company holiday break
• Flexible PTO
• EAP
• Training and professional development

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.