Remote Lifecycle Marketing & Operations Leader

Remote; San Francisco (CA); Remote; USD 90,000 - 110,000; Full time

Benefits offered by this job

Employee Stock Purchase Plan (ESPP)

Enhanced paid time off

Fully remote within United States

Bonus potential

Job summary

Partner Company is seeking a Lifecycle Marketing & Operations Manager to drive multichannel lifecycle programs across onboarding, adoption, retention, and upgrades. You will own journey orchestration, segmentation, personalization, and campaign infrastructure for a healthcare data exchange technology group.

You will collaborate with Marketing, Sales, RevOps, Product, and Engineering to convert behavioral and product-usage data into personalized experiences, optimize Martech platforms, and lead a

Qualifications

• 5+ years ofLifecycle marketing, CRM, or marketing operations with demonstrated success improving retention, engagement, or revenue growth.
• Hands-on expertise with Salesforce Marketing Cloud including journey orchestration, segmentation, and email deliverability.
• Strong analytical capabilities including A/B testing, dashboards, and translating data into actions.
• Excellent communication and project management skills for cross-functional initiatives.
• Bachelor's degree or equivalent practical experience.
• Experience coaching direct reports is an advantage.
• Ability to translate business objectives into technical requirements and collaborate with technical teams.

Responsibilities

• Develop multichannel lifecycle marketing strategies across email, web, social, and ads to support onboarding, adoption, retention, and upgrades.
• Build, manage, and optimize automated customer journeys and triggered communications using relevant platforms.
• Create audience segments using behavioral, transactional, and product-usage data.
• Collaborate with technical teams on APIs, webhooks, field mappings, and data flows between systems.
• Oversee platform operations, vendor coordination, and campaign spend.
• Lead experimentation across audiences, messaging, channels, and timing with A/B testing.
• Provide sales with collateral and automated cadences to boost engagement.
• Track retention, adoption, conversion, and pipeline impact; report to leadership.

Skills

Lifecycle marketing

Marketing automation

A/B testing

Cross-functional collaboration

Communication

Project management

Data analysis

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

SQL

APIs/JSON payloads

Data analytics tools

Job description

Partner Company is seeking a Lifecycle Marketing & Operations Manager to drive multichannel lifecycle programs across onboarding, adoption, retention, and upgrades. You will own journey orchestration, segmentation, personalization, and campaign infrastructure for a healthcare data exchange technology group.

You will collaborate with Marketing, Sales, RevOps, Product, and Engineering to convert behavioral and product-usage data into personalized experiences, optimize Martech platforms, and lead a