Lifecycle Marketing Leader – Remote Mental Health

Rula; Oregon; Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

100% remote work

Flexible work hours

Health benefits

401(k) plan

Paid parental leave

Wellness stipend

Job summary

Rula is a remote-first company hiring a Lifecycle Marketing Manager to design and scale a best-in-class communications program. You will spearhead multi-channel lifecycle strategies (email, SMS, push) and collaborate across teams to deliver personalized experiences for patients and providers in both B2B and D2C contexts.

The role emphasizes data-driven decision making, analytics, and continuous optimization through test-and-learn approaches in a fast-paced healthcare-focused environment.

Qualifications

• 5+ years in lifecycle/retention marketing with multi-channel campaigns.
• D2C and B2B experience welcomed, bias toward D2C.
• Hands-on with enterprise ESPs (Iterable/HubSpot), setup, automation, journeys, segmentation.
• Strong analytics: interpret data, run A/B tests, improve campaigns.
• Excellent project management across multiple campaigns and initiatives.

Responsibilities

• Develop and execute multi-channel lifecycle strategies (email, SMS, push).
• Lead cross-functional collaboration to create personalized lifecycle programs.
• Refine reporting and analytics capabilities for lifecycle performance.
• Expand test-and-learn program to improve patient and provider engagement.
• Support both B2B and D2C segments where applicable.

Skills

Lifecycle marketing

Data analysis

Project management

B2B and D2C experience

Tools

Iterable

HubSpot

SQL

Looker

Amplitude

Job description

Rula is a remote-first company hiring a Lifecycle Marketing Manager to design and scale a best-in-class communications program. You will spearhead multi-channel lifecycle strategies (email, SMS, push) and collaborate across teams to deliver personalized experiences for patients and providers in both B2B and D2C contexts.

The role emphasizes data-driven decision making, analytics, and continuous optimization through test-and-learn approaches in a fast-paced healthcare-focused environment.