REMOTE: Lifecycle Marketing Manager

ShowMeLeads Inc; California (MO); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a Lifecycle Marketing Manager to spearhead global marketing campaigns and enhance customer engagement. This role involves collaborating with internal teams and external agencies to create impactful campaigns across various channels, including paid media and email marketing. The ideal candidate will possess a strong background in B2B SaaS, with proven project management skills and the ability to analyze data for strategic insights. Join a dynamic team where your creativity and passion for marketing can thrive, making a significant impact in a fast-paced startup environment.

Qualifications

• 5+ years of event management experience required.
• Experience with CRM and marketing automation tools is essential.

Responsibilities

• Manage global marketing campaigns and customer engagement strategies.
• Build successful customer advocacy through storytelling and referrals.

Skills

B2B SaaS experience

Project management

Written and verbal communication skills

Problem solving

Interpersonal skills

Creative thinking

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Bachelor's Degree in Communications

Tools

Marketo

Salesforce

CRM systems

Job description

This role of Lifecycle Marketing Manager is to manage global industry marketing campaigns and manage customer engagement and communication in the Company for Startups Program. The role partners with outside agencies and internal stakeholders to develop campaigns that include but are not limited to: paid media, email marketing, event marketing and/or sales enablement (inbound & outbound).

MAJOR DUTIES AND RESPONSIBILITIES

1. Build programs for customer engagement and communication in the Company for Startups Cloud Program, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns and unlock new tactics.
2. Build successful customer advocacy and loyalty via storytelling, testimonials and referral programs.
3. Continually monitor and measure success, regularly report data driven insights and use these insights to enhance the strategy.

Ideal Qualifications for Lifecycle Marketing Manager:

1. Bachelor's degree or equivalent practical experience.
2. At least 5+ years of event management experience.
3. Excellent written and presentation skills.
4. Customer Marketing via Marketo or similar tools.
5. Experience working for a startup, or experience in startup marketing or supporting VC and incubator partnerships, startups and/or cloud technologies.
6. Ability to engage with cross-functional stakeholders and convey crisp business outcomes and narratives using insights and data.
7. Experience with CRM systems (SFDC, Dynamics, etc.), marketing automation, and email marketing.
8. Proven project management skills with ability to prioritize and manage multiple projects simultaneously to completion.

REQUIRED QUALIFICATIONS

Skills/Abilities and Knowledge

1. Has B2B SaaS experience from previous companies, preferably in a Lifecycle Marketing Manager role.
2. Is passionate about Cloud SaaS platforms, data analytics solutions and/or industries such as retail, manufacturing and finance.
3. Project management - ability to manage priorities, set and meet deadlines, and manage budgets for multiple simultaneous projects while maintaining accuracy and quality in deliverables.
4. Written and verbal communication skills - ability to clearly convey ideas, project status, and insights and learnings.
5. Problem solving and creative thinking - ability to manage through project roadblocks with limited oversight.
6. Interpersonal skills - ability to build and maintain relationships with colleagues.
7. Work independently - ability to make recommendations and decisions autonomously.
8. Formal presentation skills - ability to present to all levels of management.
9. Strong attention to detail - ability to execute at a granular level while thinking strategically.

Related Work Experience

1. At least 6+ years of work experience.
2. 4+ years of industry experience in Lifecycle Customer, B2B marketing, technology or related industries.
3. 2 years of experience in managing integrated marketing and Salesforce and reporting analytics experience.

Education

Bachelor's Degree or higher in Marketing, Business, Communications or related field or equivalent experience.

Must Haves:

1. Must be able to work in a fast-paced environment matrix organization.
2. Must have worked in Startup.
3. Must have program and project management skills.
4. Must be self-motivated, passionate about Marketing and Demand Generation.
5. Must be a team player who enjoys learning and growing.
6. Experience in Marketo and Salesforce.com is preferred.