Account-Based Marketing Manager

TigerConnect; California (MO); Remote; USD 66,000 - 126,000; Full time

Job summary

An innovative firm is seeking a results-driven Account-Based Marketing Manager to lead targeted marketing strategies in the healthcare IT sector. This role involves implementing account-based marketing strategies, collaborating with teams to refine approaches, and analyzing campaign performance to drive engagement and revenue. Join a passionate team dedicated to transforming healthcare communication, where your contributions will make a significant impact. With a competitive salary and flexible work arrangements, this opportunity is perfect for those looking to thrive in a dynamic environment.

Benefits

Remote flexibility

Excellent Medical, Dental, and Vision insurance

401k match

Wellness reimbursement program

Flexible time off

Qualifications

• 5+ years in B2B marketing with 3+ years in account-based marketing.
• Proficient in ABM platforms and CRM tools.

Responsibilities

• Implement account-based marketing strategies aligned with business goals.
• Collaborate with marketing and sales to drive growth in key accounts.

Skills

Account-Based Marketing

B2B SaaS

Marketing Research

Digital Campaigns

Content Creation

Data Analysis

Collaboration Skills

Education

Bachelor’s or Master’s degree in Marketing

Tools

DemandBase

Salesforce

Job description

Join to apply for the Account-Based Marketing Manager role at TigerConnect

Join to apply for the Account-Based Marketing Manager role at TigerConnect

Get AI-powered advice on this job and more exclusive features.

TigerConnect transforms healthcare with the industry’s most widely adopted clinical collaboration platform – uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement and more, we accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. More than 8,000 healthcare organizations trust us to deliver enterprise-ready solutions, making this possible with the right group of dedicated, thoughtful trailblazers. Today, private practice doctor’s offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect. We’re a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate.

We are seeking a results-driven B2B SaaS Account-Based Marketing Manager to lead and execute targeted marketing strategies that drive engagement within our target account list resulting in creating more pipeline opportunities and revenue for the business. This role requires a strategic thinker with expertise in account-based marketing, B2B SaaS and a plus if you have previous experience working in Healthcare IT sector.

What You’ll Be Doing:

• Implement and drive an account-based marketing strategy that aligns and adapts with our business goals by understanding the unique challenges and opportunities in the healthcare IT space
• Collaborate with the marketing and sales team to refine a targeted ABM strategy and plan, focusing on engaging and driving growth within key strategic accounts
• Deep understanding of go-to-market channels (including digital and paid media) to activate effective and highly targeted customer specific campaigns and nurture programs
• Manage ABM tools and technologies to execute and track campaign performance, ensuring alignment with broader marketing goals
• Analyze account insights, intent data, and engagement metrics to optimize campaign effectiveness and ROI
• Continuously test and iterate on campaign elements to optimize performance and manage budgets effectively
• Track the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Stay up to date with ABM trends and best practices, continuously refining strategies to maximize impact against strategic accounts
• Create compelling, personalized content that resonates with enterprise stakeholders across their buying journey
  
  

What You Bring:

• Bachelor’s or master’s degree - in marketing or a related field
• 5+ years of experience in B2B marketing, with at least 3+ years focused on account-based marketing ownership
• Proficiency in conducting marketing research and analyzing data - identify insights and optimize campaigns
• Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate by creating compelling content and campaigns
• Proficiency in ABM platforms (e.g. DemandBase), CRM tools (e.g., Salesforce, Marketing) and reporting capabilities
• Strong collaboration and communication skills to effectively work with sales, marketing, external agencies and other relevant cross-functional teams
• Proven success in driving measurable business outcomes through ABM initiatives and programs
  
  

How We Pay:

• We believe in paying fairly and equitably based on a number of factors including but not limited to work experience, interview performance, internal equity, geography, and expected level of responsibilities
• We are targeting a base salary from $66,000 to $126,000
• You will also be able to participate in our annual corporate bonus program
  
  

Perks & Benefits We Offer:

• Enjoy remote flexibility with teams across the US and globally - plus prime office space in Santa Monica, California
• Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match
• Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge)
• Our flexible time off lets you work hard and play hard—on your schedule
• Join a mission-driven team committed to making a real impact in the world of healthcare
  
  

Our mission is to provide a healthcare communication solution that radically improves the way care is delivered. We’ve been recognized as one of the Best Places to Work in Los Angeles (2022, 2023, 2024, 2025), as well as on the list of Best Paying Companies (2022) with the Best Perks & Benefits (2022). We were also honored to be named to Inc. 5000’s list of Fastest Growing Companies (2023).

TigerConnect is an equal opportunity employer and values diversity at our company! We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development, Hospitals and Health Care, and IT Services and IT Consulting

Referrals increase your chances of interviewing at TigerConnect by 2x

Sign in to set job alerts for “Marketing Manager” roles.

Santa Monica, CA $85,000.00-$100,000.00 5 months ago

Senior Product Marketing Manager, Consumer

Lead Product Marketing Manager, Agency GTM

Director of Event Marketing and Partnerships

San Francisco, CA $135,000.00-$155,000.00 2 months ago

Director, Marketing and Brands - Thunderbird Entertainment

Sausalito, CA $175,000.00-$225,000.00 5 days ago

California, United States $140,000.00-$160,000.00 1 week ago

California, United States $110,000.00-$130,000.00 2 months ago

Mountain View, CA $50.29-$60.29 2 weeks ago

San Francisco, CA $88,000.00-$95,000.00 2 months ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.