Product Marketing Manager, Consumer

Coursera; California, Mountain View (MO, CA); Remote; USD 98,000 - 131,000; Full time

Job summary

An established industry player is seeking a talented Product Marketer to join their team and help shape the future of online education. This role involves crafting compelling product messaging, driving successful product launches, and collaborating with cross-functional teams to ensure a seamless user experience. The ideal candidate will have a strong background in product marketing, with the ability to analyze market trends and customer needs. Join a forward-thinking organization that values innovation and flexibility, where you can make a significant impact on learners worldwide.

Qualifications

• 5+ years of experience in product marketing or related roles.
• Proven track record in developing go-to-market plans.

Responsibilities

• Identify audience insights to shape product strategy.
• Drive execution of high-impact product launches.
• Partner with teams to represent customer voice.

Skills

Product Marketing

Customer Personas

Market Insights

Go-to-Market Strategy

Cross-Functional Leadership

Education

Bachelor's Degree

Master's Degree (Preferred)

Job description

Launched in 2012 by two Stanford professors, Andrew Ng and Daphne Koller, Coursera is now one of the largest online learning platforms in the world, with 168 million registered learners. Our mission is to provide universal access to world-class learning. We partner with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations and Professional Certificates degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration.

Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.

Job Overview:

Coursera's Product Marketing team connects consumers, educators and enterprises with our world-class learning products, content and solutions. Product Marketers play a key role in finding product-market fit, bringing products to market and driving adoption. In this role, you'll manage key user journeys and product launches within our Consumer business, including helping shape our personalization strategy and new ways of helping learners discover the courses that are right for them.

Responsibilities:

• Identify and activate core audience insights to help shape our product strategy and strengthen product-market fit


• Develop product messaging and positioning for our target learner segments


• Drive the go-to-market strategy and execution of high-impact product launches


• Partner with our Product, Design, Research, and Engineering teams to represent the voice of the customer in influencing the product roadmap


• Present market insights and recommendations to cross-functional teams and executive stakeholders


• Define our target audiences for our consumer learning products to drive product growth

Basic Qualifications:

• 5+ years professional level experience


• 3+ years in product marketing (or related marketing roles)


• Track record of success and impact developing product go-to-market plans and building messaging and positioning


• Experience developing customer personas, segmentation, and customer journeys

Preferred Qualifications:

• Proven cross-functional leader with the ability to educate and influence with high levels of ambiguity and tight deadlines


• Comfort with a fast-paced culture with the ability to learn quickly, think creatively and stay focused and organized while managing multiple priorities


• Experience working with global products and audiences


• Experience with subscription-based products preferred

If this opportunity interests you, you might like these courses on Coursera:

• Customer Insights: New Product Development Orientation


• Positioning: What You Need for a Successful Marketing Strategy

Compensation

US Zone 1

This role is not available in Zone 1

US Zone 2

$104,800 - $131,000 USD

US Zone 3

$98,400 - $123,000USD

The range(s) listed above is the expected annual base salary for this role, subject to change.

Salary is just one component of Coursera's total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSU's.

A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set and internal equity.

Current Zone Locations:

• Zone 1- San Francisco Metro, New York City Metro or Seattle Metro


• Zone 2 - CA (outside of SF Bay Area), CO, CT, DC, GA, IL, MA, MD, NY/NJ (other than NYC), OR, RI, TX, VA, WA (other than Seattle)


• Zone 3 - all other US locations

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Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at [e-mail].

For California Candidates, please review our CCPA Applicant Notice here.

For our Global Candidates, please review our GDPR Recruitment Notice here.

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