Lifecycle Marketing Manager (Fully Remote)

Sprout Social, Inc.; United States; Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Flexible PTO

Parental leave (16 weeks)

Job summary

Sprout Social is seeking a seasoned lifecycle marketing leader to design and optimize self-service customer lifecycle programs. You will craft in-app lifecycle strategies with cross-functional partners and rigorously analyze performance to improve engagement and outcomes.

With 6+ years in lifecycle marketing and a background in customer education or product marketing, you’ll drive adoption in a collaborative, hybrid environment at Sprout Social, a global leader in social media management

Qualifications

• 6+ years in Lifecycle Marketing, Customer Education, or Product Marketing.
• 3+ years in B2B product adoption or customer education programs.
• Proven track record of cross-functional project execution.

Responsibilities

• Develop the strategy for and optimize self-service customer lifecycle programs.
• Build in-app customer lifecycle strategies with cross-functional partners.
• Analyze program performance and customer engagement to optimize outcomes.

Skills

Lifecycle marketing

Customer education

B2B product adoption

Cross-functional execution

Job description

• Develop the strategy for and optimize self-service customer lifecycle programs.
• Build in-app customer lifecycle strategies with cross-functional partners.
• Analyze program performance and customer engagement to optimize outcomes.

What you’ll bring:

• 6+ years in Lifecycle Marketing, Customer Education, or Product Marketing.
• 3+ years in B2B product adoption or customer education programs.
• Proven track record of cross-functional project execution.

How you’ll grow:

• Within 1 month: Onboard and set initial priorities.
• Within 3 months: Develop understanding of customers and channels.
• Within 6 months: Lead execution of new lifecycle programs.
• Comprehensive health, dental, and vision insurance.
• Flexible PTO and 16 weeks paid parental leave.
• 401(k) match, lifestyle stipend, and home office support.

Sprout Social

Sprout Social is a global leader in social media management and analytics software, providing an intuitive platform for publishing, engagement, customer care, and AI-powered business intelligence. Founded in 2010 and headquartered in Chicago, the company has a hybrid team of 1,400 people across the globe with offices in Seattle, Dublin, and Poland, fostering a culture of openness, empowerment, and fun.