Product Marketing Campaign Specialist

Advantage-Solutions; Denver (CO); On-site; USD 60,000 - 75,000; Full time

Job summary

DIRECTV FOR BUSINESS is seeking a proactive Product Marketing Coordinator to support integrated product marketing campaigns and manage event marketing programs. You will partner with creative and media agencies from concept through completion, track campaign performance, and provide insights to optimize results in a fast-paced cross-functional environment.

The role offers opportunities to grow in product and brand marketing, with responsibilities spanning timelines, stakeholder communications,

Qualifications

• 2–3 years of experience in product marketing, brand marketing, or a related field.
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office Suite, particularly Word and PowerPoint (daily use) and Excel, plus working knowledge of Adobe PDF tools
• Asks the right questions and double-checks accuracy before proceeding — this role involves complex products, multiple stakeholders, and sometimes conflicting information
• Balances accuracy and deadlines, given the involvement of Brand, Legal, product claims, and regulatory considerations
• Demonstrates strong leadership and accountability — providing direction, delivering constructive feedback, holding partners to commitments, and proactively managing deadlines and stakeholder updates
• Organized and disciplined with time and competing priorities, and equally comfortable creating structure from scratch
• Thrives in a fast-paced environment where every day looks different
• Able to travel occasionally (roughly once a quarter), including for company all-hands events

Responsibilities

• Support the development and execution of integrated product marketing campaigns across multiple channels, including digital, trade, and sales enablement
• Coordinate event marketing programs and deliverables across internal teams and agency partners, including sponsorships, conference advertising, booth graphics, signage, collateral, and other event assets
• Track and analyze campaign performance — including weekly call report metrics such as qualified leads and activations driven by marketing — providing ongoing insights and recommendations to optimize results and inform future initiatives
• Partner with agency teams to manage creative projects from concept through completion, including developing creative briefs, coordinating stakeholder input, and facilitating Brand and Legal reviews and approvals
• Lead small projects independently or drive substantial portions of larger organizational initiatives
• Own project timelines, manage dependencies, and proactively resolve roadblocks that could impact schedules or milestones
• Communicate campaign status, results, and risks to leadership, incorporating feedback into ongoing execution
• Prepare weekly, monthly, and quarterly campaign reporting, with cadence varying by vertical
• Collaborate day-to-day with Sales, Events, Marketing, Brand, Legal, Product, and Operations teams, as well as creative, digital, and media-buying agency partners
• Coordinate creative reviews and approvals using the DIRECTV Digital Asset Management (DAM) platform and Ziflow

Skills

Product marketing

Project management

Written communication

Verbal communication

Cross-functional collaboration

Time management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Microsoft Word

Microsoft PowerPoint

Excel

Adobe PDF tools

Job description

DIRECTV FOR BUSINESS is seeking a proactive Product Marketing Coordinator to support integrated product marketing campaigns and manage event marketing programs. You will partner with creative and media agencies from concept through completion, track campaign performance, and provide insights to optimize results in a fast-paced cross-functional environment.

The role offers opportunities to grow in product and brand marketing, with responsibilities spanning timelines, stakeholder communications,