Remote Lead, Digital Experience & Web Operations

Cardinal Health; Montpelier (VT); Remote; USD 107,000 - 137,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Paid time off plan

Health savings account (HSA)

401k savings plan

Access to wages before pay day with my

Flexible spending accounts (FSAs)

Short- and long-term disability

Work-Life resources

Paid parental leave

Healthy lifestyle programs

Job summary

Cardinal Health is seeking an experienced Digital Marketing & Ecommerce Manager to own our website and customer portals, delivering intuitive, self-service experiences that help customers find information, manage orders, and track status.

You will collaborate with Product, Marketing, UX, Analytics and Technology teams to improve digital experiences, insights, and business outcomes, driving adoption, reducing friction and service contacts.

Qualifications

• 7+ years of experience managing enterprise websites, ecommerce platforms, or digital portals.
• Bachelor's degree in related field, or equivalent work experience, preferred.
• Experience with Salesforce Commerce Cloud or comparable platforms preferred.
• Strong familiarity with web analytics tools (GA4, GTM, Adobe Analytics) and digital performance measurement.
• Proven success developing and executing SEO strategies and understanding emerging AEO practices.
• Experience leveraging customer insights and analytics to drive measurable business outcomes.
• Excellent communication across technical and non-technical teams.
• Experience with consent, privacy, and compliance technologies (Osano, Freshpaint, etc).
• Healthcare or adjacent regulated industries experience preferred.

Responsibilities

• Manage website content, navigation, information architecture and site structure for intuitive user experience.
• Identify and implement improvements to content, communications, banners, landing pages and self-service experiences.
• Enhance customer journeys for order management, reorders, tracking, and self-service tasks.
• Optimize site for patients, caregivers, clinicians and payors.
• Collaborate with Marketing to support lead generation, acquisition and retention initiatives.
• Work with Operations, CS, and Revenue Cycle teams to improve satisfaction and efficiency.
• Represent customer needs to ensure campaigns and content meet expectations.
• Develop and execute SEO and AEO strategies to improve visibility and traffic.
• Manage analytics, tagging, consent, and compliance tools (GA4, GTM, Osano, Freshpaint).
• Analyze performance and provide actionable insights on behavior and conversions.
• Coordinate with privacy and legal stakeholders to meet regulatory standards (HIPAA, ADA).

Skills

Enterprise website management

SEO/AEO strategy

Web analytics (GA4, GTM)

Content strategy

Cross-functional collaboration

Education

Bachelor's degree in related field

Tools

Salesforce Commerce Cloud

Job description

Cardinal Health is seeking an experienced Digital Marketing & Ecommerce Manager to own our website and customer portals, delivering intuitive, self-service experiences that help customers find information, manage orders, and track status.

You will collaborate with Product, Marketing, UX, Analytics and Technology teams to improve digital experiences, insights, and business outcomes, driving adoption, reducing friction and service contacts.