Remote: Digital Experience & Web Operations Manager

Cardinal Health; Santa Fe (NM); Remote; USD 107,000 - 137,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Paid time off plan

Health savings account (HSA)

401k savings plan

Access to wages before pay day with my

Flexible spending accounts (FSAs)

Short- and long-term disability

Work-Life resources

Paid parental leave

Healthy lifestyle programs

Job summary

Cardinal Health is seeking a seasoned Digital Marketing & Ecommerce Manager to own the day-to-day website and customer portal experiences. You will drive intuitive, self-service capabilities, improve content, and optimize journeys across patients, caregivers, clinicians, and payors.

You will partner with Product, Marketing, UX, Analytics, and Technology to leverage SEO, analytics, and customer insights to increase digital adoption and reduce friction.

Qualifications

• 7+ years managing enterprise websites, ecommerce platforms, or digital customer experiences preferred.
• Bachelor's degree in related field, or equivalent work experience, preferred.
• Experience with Salesforce Commerce Cloud or comparable platforms preferred.
• Strong familiarity with web analytics tools (GA4, GTM, Adobe Analytics, Mouseflow).
• Proven success developing and executing SEO strategies and AEO best practices.
• Demonstrated ability to leverage customer insights, analytics, and optimization to drive measurable outcomes.
• Excellent communication skills across technical and non-technical teams.
• Experience with consent/privacy platforms such as Osano or Freshpaint.
• Healthcare or regulated industries experience preferred.

Responsibilities

• Manage website content, navigation, IA, and site structure for intuitive experience.
• Identify and implement improvements to content, communications, banners, pages, and self-service flows.
• Enhance customer journeys to help users manage orders, track status, and self-serve.
• Optimize site for patients, caregivers, clinicians, payors.
• Support lead generation, referrals, intake, and retention across lifecycle.
• Collaborate with Operations, Customer Service, and Revenue Cycle to improve satisfaction.
• Represent customer voice to align campaigns and content with needs.
• Develop and execute SEO and AEO strategies to boost visibility and traffic.
• Oversee analytics tagging, consent, and compliance platforms (GA4, GTM, Osano, Freshpaint).
• Analyze performance data to derive actionable insights and recommendations.
• Ensure regulatory standards compliance (HIPAA, ADA) with solutions.

Skills

Enterprise website management

SEO

Web analytics

Cross-functional collaboration

Healthcare industry

Stakeholder communication

Privacy/compliance

Customer insights

Education

Bachelor's degree or equivalent

Tools

Salesforce Commerce Cloud

GA4

Google Tag Manager

Adobe Analytics

Mouseflow

Osano

Freshpaint

Job description

Cardinal Health is seeking a seasoned Digital Marketing & Ecommerce Manager to own the day-to-day website and customer portal experiences. You will drive intuitive, self-service capabilities, improve content, and optimize journeys across patients, caregivers, clinicians, and payors.

You will partner with Product, Marketing, UX, Analytics, and Technology to leverage SEO, analytics, and customer insights to increase digital adoption and reduce friction.