Remote: Digital Experience & Web Ops Manager

Cardinal Health; Hagåtña (GU); Remote; USD 107,000 - 137,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Paid time off plan

Health savings account (HSA)

401k savings plan

Access to wages before pay day with my

Flexible spending accounts (FSAs)

Disability coverage

Work-Life resources

Paid parental leave

Healthy lifestyle programs

Job summary

Cardinal Health's Digital Marketing & Ecommerce team seeks a seasoned Manager to own the website and customer portals, delivering intuitive, self-service experiences for patients, caregivers, clinicians, and payors. You will partner across Product, Marketing, Operations, UX, Analytics and Technology to drive adoption, reduce friction, and improve outcomes through content strategy, SEO/AEO, and analytics.

You will lead content, navigation and IA, optimize journeys, manage campaigns and measure

Qualifications

• 7+ years managing enterprise websites or digital customer experiences.
• Bachelor's degree in related field or equivalent work experience.
• Experience with Salesforce Commerce Cloud or comparable platforms.
• Strong familiarity with web analytics tools (GA4, GTM, Adobe Analytics, Mouseflow).
• Proven SEO and AEO strategy experience.
• Ability to leverage customer insights and analytics to drive outcomes.
• Excellent cross-functional communication across teams.
• Experience with consent, privacy and compliance tools like Osano or Freshpaint.
• Experience in healthcare or adjacent regulated industries preferred.

Responsibilities

• Manage website content, navigation, information architecture, and site structure for an intuitive, customer-centric experience.
• Proactively identify and implement opportunities to improve content, communications, banners, landing pages, and self-service experiences.
• Enhance customer journeys to help users find information, manage orders, track status, and complete self-service tasks.
• Optimize site for patients, caregivers, clinicians, payors.
• Partner with Marketing to support lead generation, referral, intake, acquisition, retention and engagement.
• Collaborate with Operations, Customer Service, and Revenue Cycle Management to improve satisfaction and efficiency.
• Be the voice of customers to ensure campaigns and content meet needs.
• Develop and execute SEO and AEO strategies to improve visibility and engagement.
• Manage analytics, tagging, consent, and compliance tech including GA4, GTM, Freshpaint, Osano.
• Analyze performance and deliver actionable insights and recommendations.
• Work with legal and privacy stakeholders to meet HIPAA and ADA requirements.

Skills

SEO/AEO

Analytics

Cross-functional collaboration

Communication skills

Privacy/compliance awareness

Education

Bachelor's degree or equivalent

Tools

Salesforce Commerce Cloud

GA4

Google Tag Manager

Adobe Analytics

Osano

Freshpaint

Job description

Cardinal Health's Digital Marketing & Ecommerce team seeks a seasoned Manager to own the website and customer portals, delivering intuitive, self-service experiences for patients, caregivers, clinicians, and payors. You will partner across Product, Marketing, Operations, UX, Analytics and Technology to drive adoption, reduce friction, and improve outcomes through content strategy, SEO/AEO, and analytics.

You will lead content, navigation and IA, optimize journeys, manage campaigns and measure