Remote Digital Experience & Web Ops Lead

Cardinal Health; Atlanta (GA); Remote; USD 107,000 - 137,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Paid time off plan

Health savings account (HSA)

401k savings plan

Access to wages with myFlexPay

Flexible spending accounts (FSAs)

Short- and long-term disability

Work-Life resources

Paid parental leave

Healthy lifestyle programs

Job summary

Cardinal Health is seeking a Senior Digital Marketing & Ecommerce Manager to own the website and customer portal strategy, delivering intuitive, self-service experiences and high-quality content across channels. You will partner with Product, Marketing, Operations, UX, Analytics, and Tech to drive adoption, reduce friction, and improve outcomes.

The role focuses on SEO/AEO, analytics, and privacy/compliance tooling, with a remit across patients, clinicians, payors, and caregivers in a remote,

Qualifications

• 7+ years of experience managing enterprise websites, ecommerce platforms, customer portals, or digital customer experiences.
• Bachelor's degree in related field, or equivalent work experience, preferred.
• Experience with Salesforce Commerce Cloud or comparable platforms.
• Strong familiarity with web analytics tools (GA4, Google Tag Manager, Adobe Analytics, Mouseflow) and measurement frameworks.
• Proven success developing and executing SEO strategies and AEO best practices.
• Demonstrated ability to leverage customer insights, analytics, and optimization techniques to drive measurable business outcomes.
• Excellent communication skills and comfort working across technical and non-technical teams.
• Defined experience with consent, privacy, and compliance technologies such as Osano, Freshpaint, or similar platforms.
• Experience in healthcare or adjacent regulated industries strongly preferred.

Responsibilities

• Manage website content, navigation, information architecture, and site structure for intuitive experiences.
• Identify opportunities to improve website content, customer communications, banners, landing pages, and self-service experiences.
• Enhance customer journeys for order management, tracking, reordering, and self-service.
• Optimize site for patients, caregivers, clinicians, and payors.
• Support lead generation, referral, intake, acquisition, retention, and engagement across the customer lifecycle.
• Collaborate with Operations, Customer Service, and Revenue Cycle teams to improve satisfaction and efficiency.
• Be the voice of customers to align campaigns and content with user needs.
• Develop and execute SEO and AEO strategies to boost visibility and traffic.
• Manage analytics, tagging, consent, and compliance technologies (GA, GTM, Osano, Freshpaint).
• Analyze performance and convert insights into actionable recommendations.

Skills

SEO & content strategy

Analytics & measurement

Digital marketing leadership

Customer-centric UX understanding

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Tools

Salesforce Commerce Cloud

GA4

Google Tag Manager

Adobe Analytics

Mouseflow

Osano

Freshpaint

Job description

Cardinal Health is seeking a Senior Digital Marketing & Ecommerce Manager to own the website and customer portal strategy, delivering intuitive, self-service experiences and high-quality content across channels. You will partner with Product, Marketing, Operations, UX, Analytics, and Tech to drive adoption, reduce friction, and improve outcomes.

The role focuses on SEO/AEO, analytics, and privacy/compliance tooling, with a remit across patients, clinicians, payors, and caregivers in a remote,