Digital Experience & Web Operations Manager

Cardinal Health; Hartford (CT); A distancia; USD 107.000 - 137.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental and vision coverage

401k savings plan

Health savings account (HSA)

Paid time off

Descripción de la vacante

Cardinal Health is seeking an experienced Digital Marketing & Ecommerce Manager to own and optimize our website and patient portals across the United States. You will drive customer-centric experiences, partner with cross-functional teams, and advance SEO/AEO strategies while leveraging analytics to improve adoption and reduce friction.

The role emphasizes improving self-service capabilities, content strategy, and performance measurement in a regulated healthcare context.

Formación

• 7+ years of experience managing enterprise websites, ecommerce platforms, customer portals, or digital customer experiences preferred.
• Bachelor's degree in related field, or equivalent work experience, preferred.
• Experience working with Salesforce Commerce Cloud or comparable digital experience and ecommerce platforms preferred.
• Strong familiarity with web analytics tools (GA4, Google Tag Manager, Adobe Analytics, Mouseflow) and other digital performance measurement frameworks.
• Proven success developing and executing SEO strategies and a strong understanding of emerging AEO best practices.
• Demonstrated ability to leverage customer insights, analytics, and optimization techniques to drive measurable business outcomes.
• Excellent communication skills and comfort working across technical and non-technical teams.
• Defined experience with consent, privacy, and compliance technologies such as Osano, Freshpaint, or similar platforms.
• Experience in healthcare or adjacent regulated industries strongly preferred.

Responsabilidades

• Manage website content, navigation, information architecture, and site structure to ensure an intuitive, accurate, and customer-centric experience.
• Proactively identify and implement opportunities to improve website content, customer communications, promotional banners, landing pages, and self-service experiences.
• Enhance customer journeys to ensure customers can efficiently find the information they need, manage orders, reorder products, track order status, manage account information, and complete common service requests through self-service capabilities.
• Optimize site for multiple customer types- patients, caregivers, clinicians, payors.
• Partner with the Marketing and Communication teams to support lead generation, referral, intake, acquisition, retention, and engagement initiatives across the customer lifecycle.
• Collaborate with the Operations, Customer Service, and Revenue Cycle Management teams to identify customer pain points and implement digital solutions that improve satisfaction and operational efficiency.
• Be the voice of internal and external customers to ensure all campaigns, content, and initiatives meet needs and create an industry-leading customer experience.
• Develop and execute SEO and AEO strategies to improve search visibility, discoverability, organic traffic, and engagement.
• Manage and optimize website analytics, tagging, consent, and compliance technologies, including Google Analytics, Google Tag Manager, Freshpaint, Osano, and related platforms.
• Analyze website performance, customer behavior, conversion funnels, search performance, and self-service adoption metrics to deliver actionable insights and recommendations.
• Partner with legal, privacy, and compliance stakeholders to ensure all solutions meet regulatory standards (HIPAA, ADA, etc).

Conocimientos

Digital marketing leadership

SEO/AEO strategy

Analytics and reporting

Content strategy

Cross-functional collaboration

Communication skills

Educación

Bachelor's degree or equivalent

Herramientas

Salesforce Commerce Cloud

GA4

Google Tag Manager

Adobe Analytics

Mouseflow

Osano

Freshpaint

Descripción del empleo

Cardinal Health is seeking an experienced Digital Marketing & Ecommerce Manager to own and optimize our website and patient portals across the United States. You will drive customer-centric experiences, partner with cross-functional teams, and advance SEO/AEO strategies while leveraging analytics to improve adoption and reduce friction.

The role emphasizes improving self-service capabilities, content strategy, and performance measurement in a regulated healthcare context.