Digital Experience & Web Ops Leader

Cardinal Health, Inc.; United States; On-site; USD 107,000 - 137,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Paid time off plan

Health savings account (HSA)

401k savings plan

Access to wages before pay day with my

Flexible spending accounts (FSAs)

Short- and long-term disability

Work-Life resources

Paid parental leave

Healthy lifestyle programs

Job summary

Cardinal Health, Inc. seeks a Digital Marketing & Ecommerce Manager to own the website and customer portals, delivering intuitive, self-service experiences that let customers find information, manage orders, track status, and complete key tasks online.

You will partner with Product, Marketing, Operations, UX, Analytics and Technology to improve digital experiences, increase adoption, reduce friction, and drive measurable business outcomes while ensuring compliance with HIPAA and ADA.

Qualifications

• 7+ years of experience managing enterprise websites, ecommerce platforms, or digital customer experiences.
• Bachelor's degree in related field, or equivalent work experience.
• Experience with Salesforce Commerce Cloud or comparable platforms.
• Strong familiarity with web analytics tools (GA4, GTM, Adobe Analytics, Mouseflow).
• Proven ability to leverage customer insights and analytics to drive business outcomes.
• Experience with consent, privacy, and compliance technologies such as Osano, Freshpaint.
• Healthcare or regulated industries experience preferred.

Responsibilities

• Manage website content, navigation, information architecture, and site structure to ensure a intuitive, accurate, customer-centric experience.
• Identify opportunities to improve website content, customer communications, promotional banners, landing pages, and self-service experiences.
• Enhance customer journeys to enable customers to find information, manage orders, reorder products, track status, and complete self-service tasks.
• Optimize site for patients, caregivers, clinicians, and payors.
• Support lead generation, referral, acquisition, retention and engagement initiatives across the customer lifecycle.
• Collaborate with Operations, Customer Service and Revenue Cycle Management to reduce pain points and improve efficiency.
• Be the voice of internal and external customers to ensure campaigns, content and initiatives meet needs.
• Develop and execute SEO and AEO strategies to improve visibility and engagement.
• Manage analytics, tagging, consent and compliance technologies (GA4, GTM, Freshpaint, Osano).
• Analyze website performance, customer behavior and funnels to deliver actionable insights.
• Partner with legal, privacy and compliance to meet HIPAA, ADA and other requirements.

Skills

Enterprise website management

Ecommerce platforms

Digital marketing collaboration

SEO

Data-driven decision making

Cross-functional leadership

Education

Bachelor’s degree or equivalent

Tools

Salesforce Commerce Cloud

GA4 / GTM

Adobe Analytics

Mouseflow

Osano

Freshpaint

Job description

Cardinal Health, Inc. seeks a Digital Marketing & Ecommerce Manager to own the website and customer portals, delivering intuitive, self-service experiences that let customers find information, manage orders, track status, and complete key tasks online.

You will partner with Product, Marketing, Operations, UX, Analytics and Technology to improve digital experiences, increase adoption, reduce friction, and drive measurable business outcomes while ensuring compliance with HIPAA and ADA.