Head of Growth: Performance Marketing (Remote)

Blacksmith Agency LLC; Chicago (IL); Remote; USD 120,000 - 220,000; Full time

Job summary

Blacksmith Agency is seeking a Head of Performance Marketing to lead the PPC and SEO function. You will own channel strategy, budget allocation, and overall department delivery, while the PPC and SEO strategists execute under your guidance.

This is a management role focused on strategy and client outcomes rather than hands-on campaign building. You will set standards, review quality, and drive client results across paid media and search.

Qualifications

• 7+ years across paid media and SEO; owning both channels is ideal.
• Experience managing accounts and reviewing team performance.
• Comfortable being the client-facing owner when accounts underperform.

Responsibilities

• Own channel strategy and budget allocation across PPC and SEO.
• Lead and develop the PPC and SEO strategists; set quality standards.
• Ensure reporting honesty and GA4 attribution accuracy.
• Drive client results and overall department delivery.

Skills

Strategic leadership

Paid media expertise

SEO expertise

Client management

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency is seeking a Head of Performance Marketing to lead the PPC and SEO function. You will own channel strategy, budget allocation, and overall department delivery, while the PPC and SEO strategists execute under your guidance.

This is a management role focused on strategy and client outcomes rather than hands-on campaign building. You will set standards, review quality, and drive client results across paid media and search.