Remote Head of Performance Marketing — PPC & SEO Strategy

Blacksmith Agency LLC; Virginia Beach (VA); Remote; USD 120,000 - 180,000; Full time

Job summary

Blacksmith Agency LLC in the United States seeks a Head of Performance Marketing to lead the PPC and SEO function across multifamily, B2B and technical verticals. You will own channel strategy, budgets and performance, while the PPC and SEO strategists execute.

This is a management seat with client-facing responsibilities. You’ll define audits, reporting standards and ensure attribution accuracy, guiding the department to deliver measurable results for our clients.

Qualifications

• 7+ years across paid media and SEO.
• Experience managing multiple accounts and owning reviews.
• Comfortable with client-facing ownership when accounts underperform.

Responsibilities

• Own the performance marketing function across PPC and SEO.
• Set quality standards, audits, and reporting for the department.
• Drive client results and attribution quality across channels.
• Lead escalation for underperforming accounts and client calls.
• Plan hiring and conduct first-round interviews within a quarter.

Skills

Leadership

Client-facing

Strategic planning

Team mentorship

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Advertising

Job description

Blacksmith Agency LLC in the United States seeks a Head of Performance Marketing to lead the PPC and SEO function across multifamily, B2B and technical verticals. You will own channel strategy, budgets and performance, while the PPC and SEO strategists execute.

This is a management seat with client-facing responsibilities. You’ll define audits, reporting standards and ensure attribution accuracy, guiding the department to deliver measurable results for our clients.