Remote Head of Performance Marketing & Channel Strategy

Blacksmith Agency LLC; California; Remote; USD 180,000 - 240,000; Full time

Job summary

Blacksmith Agency is seeking a Director of Performance Marketing to lead the PPC and SEO functions. You will own channel strategy, guide strategists, and ensure department outcomes align with client goals.

You will be the client-facing owner when campaigns underperform, drive audits and reporting standards, and participate in hiring decisions for your team. This is a leadership role with a focus on strategy and accountability.

Qualifications

• 7+ years across paid media and SEO.
• Experience leading strategists or specialists.
• Comfortable being the client-facing owner when an account is underperforming.

Responsibilities

• Own the department's performance and hiring plan.
• Set channel strategy and budget allocation as accounts scale.
• Oversee audits, reporting standards, and ensure honesty of client reporting.
• Lead client calls when accounts are underperforming and diagnose issues.
• Collaborate with sales to credibly articulate deliverables.

Skills

Leadership/People management

Paid media

SEO

Client management

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Advertising

Job description

Blacksmith Agency is seeking a Director of Performance Marketing to lead the PPC and SEO functions. You will own channel strategy, guide strategists, and ensure department outcomes align with client goals.

You will be the client-facing owner when campaigns underperform, drive audits and reporting standards, and participate in hiring decisions for your team. This is a leadership role with a focus on strategy and accountability.