Remote Head of Performance Marketing & Growth

Evergreen Finance; United States; Remote; USD 120,000 - 200,000; Full time

Benefits offered by this job

Remote working

Health cash plan

Gym benefits

Time-off on Birthday

Life assurance 6x salary

Salary sacrifice scheme

Access to learning platform

Professional subscription benefits

Job summary

Moneyboat seeks a Head of Performance Marketing to lead a multi-channel demand engine in a fintech context. You will own paid acquisition including search, social, and programmatic, while steering affiliate relationships and agency partners to meet ambitious revenue targets.

You will partner with risk and tech teams to align go-to-market messaging, personas, and content strategy, while optimizing campaigns and analytics to drive growth.

Qualifications

• 5+ years of managerial-level experience in user acquisition marketing.
• 2+ years of B2C high volume lead gen marketing in regulated consumer spaces.
• Proven track record of success with multi-channel paid acquisition and growth.
• Experience building partnerships and affiliate relationships.
• Experience managing multi-million pound budgets and agencies.

Responsibilities

• Own the creation and execution of multi-channel paid acquisition strategy to grow revenue and achieve target CPA.
• Lead affiliate/partnership relationships to maximise share of new business.
• Manage digital agency to hit performance targets across Paid Search, Meta, and Programmatic.
• Identify opportunities across the customer lifecycle and run optimisation tests.
• Ensure accurate digital analytics and tracking; leverage new technologies.
• Plan media and allocate budgets across channels.
• Own KPI reporting and pipeline metrics across the customer journey.
• Collaborate with Credit Risk and Technology to validate GTM messaging and content needs.

Skills

Strong analytical skills

Leadership

Relationship-building

Creative problem-solving

English writing

Tools

Google Ads

GDN

Programmatic

Facebook

Google Analytics

GTM

Data Studio

SEMRush

SQL

Job description

Moneyboat seeks a Head of Performance Marketing to lead a multi-channel demand engine in a fintech context. You will own paid acquisition including search, social, and programmatic, while steering affiliate relationships and agency partners to meet ambitious revenue targets.

You will partner with risk and tech teams to align go-to-market messaging, personas, and content strategy, while optimizing campaigns and analytics to drive growth.