Head of Growth & Performance Marketing

BrainWorks; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

BrainWorks is seeking a hands-on Head of Performance Marketing in the United States to scale our direct-to-consumer growth. You will own the full funnel from lead generation to purchase, optimize spend and retention, and drive go-to-market strategies for new categories.

You will partner with our agency of record while building robust internal capabilities, tracking performance, and reporting to senior leadership.

Qualifications

• 8–15+ years of performance marketing, growth marketing, or commercial leadership in high-growth B2C/DTC businesses.
• Experience in telehealth/digital health or subscription services strongly preferred.
• Proven ability to scale CAC, LTV, conversion, and marketing efficiency across the funnel.

Responsibilities

• Own the full consumer journey from lead generation through consultation and purchase.
• Scale customer acquisition while optimizing core unit economics (CAC, LTV, ROAS).
• Lead go-to-market strategy for new offerings and categories.
• Collaborate with external agencies while building internal marketing capabilities and reporting infrastructure.

Skills

Performance marketing

Growth marketing

DTC strategy

CRM & automation

Full-funnel optimization

Agency management

Subscription business

Tools

CRM platforms

Marketing automation

Attribution modeling

Analytics dashboards

Job description

BrainWorks is seeking a hands-on Head of Performance Marketing in the United States to scale our direct-to-consumer growth. You will own the full funnel from lead generation to purchase, optimize spend and retention, and drive go-to-market strategies for new categories.

You will partner with our agency of record while building robust internal capabilities, tracking performance, and reporting to senior leadership.