Senior Growth & Performance Marketing Lead (Remote)

Ferryhopper; Kentucky; Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive compensation

Equipment provided

Training budget

Collaborative environment

Office space

Extra vacation days

Ferry trip coupons

Job summary

Ferryhopper is seeking a Senior Performance Marketing Specialist to support and scale paid acquisition across key digital channels. You will work with the Head of Performance Marketing to implement the paid media strategy, manage significant budgets, and improve performance across channels.

You will be responsible for end-to-end campaign execution, budget planning, and ongoing optimisation to achieve strong ROAS and POAS, with collaboration across Design, Product, and BI teams to improve

Qualifications

• 4+ years in performance marketing, ideally in a fast-paced B2C environment.
• Proven experience in managing and scaling multi-channel paid advertising campaigns.
• Experience managing substantial monthly budgets with clear efficiency and growth targets.
• Strong understanding of attribution, tracking implementation, and performance measurement principles.

Responsibilities

• Plan, build, and optimise paid media campaigns across major channels (Google Ads, Meta, Microsoft Ads, Apple Search Ads, Tik Tok, etc.), ensuring alignment with overall acquisition goals
• Own end-to-end campaign execution, including account structure, keyword research, audience segmentation, ad creation, tracking validation, and launch
• Manage day-to-day campaign performance, continuously optimising bids, budgets, targeting, placements, and creatives to maintain strong ROAS and POAS
• Contribute to paid media budget planning and forecasting, ensuring effective spend distribution across channels.
• Design and run structured A/B tests across creatives, copy, landing pages, and bidding strategies, documenting insights and scaling successful learnings
• Collaborate with Design, Product, and BI teams to improve tracking, attribution, landing page performance, and overall conversion funnel efficiency
• Identify and execute scaling opportunities within existing campaigns, as well as expansion into new segments, geographies, and audience types
• Prepare regular performance reports and deliver actionable insights and optimisation recommendations to the Head of Performance Marketing and CMO
• Stay up to date with platform updates, beta features, automation tools, and industry best practices to continuously improve execution and efficiency

Skills

Performance marketing

Multi-channel

Budget management

Analytics

A/B testing

English fluency

AI platforms

Tools

Google Ads

Meta Ads

TikTok Ads

Apple Search Ads

Universal App Campaigns

Job description

Ferryhopper is seeking a Senior Performance Marketing Specialist to support and scale paid acquisition across key digital channels. You will work with the Head of Performance Marketing to implement the paid media strategy, manage significant budgets, and improve performance across channels.

You will be responsible for end-to-end campaign execution, budget planning, and ongoing optimisation to achieve strong ROAS and POAS, with collaboration across Design, Product, and BI teams to improve