Head of Paid Growth & Acquisition

SOLANA FOUNDATION; New York (NY); On-site; USD 180,000 - 280,000; Full time

Job summary

Baton Corporation is seeking a Head of Performance Marketing & Acquisition to build and run our paid growth engine from the ground up. You’ll own the strategy, channels, daily budgets, the creative testing, the team, and the compliance guardrails that let us move fast without moving recklessly.

This is a hands-on, builder role, not a "manage an agency and review decks" job. You'll be in the weeds on campaigns and creative while building the team underneath you as we scale.

Qualifications

• Experience owning and scaling paid acquisition at a leading consumer, fintech, or crypto platform.
• Hands-on channel fluency across Meta, Google, TikTok, and X with console-level expertise.
• Scrappy, high-energy operator mindset in fast-paced, resource-lean environments.
• Comfort with ambiguity and rapid execution without exhaustive planning.
• Strong quantitative fluency with CAC, LTV, ROAS, and payback metrics.

Responsibilities

• Own paid acquisition strategy end-to-end and set the roadmap for user acquisition with accountable CAC, ROAS, and payback.
• Deploy and manage a multi-channel, always-on budget across Meta, Google Ads, TikTok Ads, X Ads, and programmatic networks.
• Build and lead a performance marketing team; hire, onboard, and mentor specialists.
• Run a high-velocity creative testing program with UGC, clips, and traditional paid creative.
• Build attribution and measurement infrastructure linking spend to activation and volume.
• Collaborate with Legal to ensure campaigns comply with regulatory guardrails.

Skills

Paid acquisition

Channel fluency

Team leadership

Creative testing

Attribution systems

Compliance

Tools

Meta Ads Manager

Google Ads

TikTok Ads

X Ads

Programmatic

Job description

Baton Corporation is seeking a Head of Performance Marketing & Acquisition to build and run our paid growth engine from the ground up. You’ll own the strategy, channels, daily budgets, the creative testing, the team, and the compliance guardrails that let us move fast without moving recklessly.

This is a hands-on, builder role, not a "manage an agency and review decks" job. You'll be in the weeds on campaigns and creative while building the team underneath you as we scale.