Head of Performance Marketing & Growth - Remote

Blacksmith Agency LLC; United States; Remote; USD 120,000 - 200,000; Full time

Job summary

Blacksmith Agency seeks a Director of Performance Marketing to lead the PPC and SEO functions, owning channel strategy and budget decisions. You will oversee two specialists who execute campaigns while you steer the department’s results and client communications.

This is a management seat focused on strategy and governance, not hands-on campaign building. You will shape audits, reporting, growth plans and the hiring strategy for the team.

Qualifications

• 7+ years across paid media and SEO in agency or client settings.
• Must demonstrate ownership of channel strategy and budget allocation across multiple accounts.
• Experience leading a small team of specialists and ensuring quality audits and reporting.

Responsibilities

• Own channel strategy and budget allocation as accounts scale.
• Lead and develop the PPC and SEO strategists, setting quality standards and reviews.
• Be the client-facing owner on underperforming accounts and drive corrective action.
• Oversee hiring plans for the department and conduct first-round interviews.

Skills

Team management

Client facing

Strategic planning

Multi-channel marketing

Agency experience

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency seeks a Director of Performance Marketing to lead the PPC and SEO functions, owning channel strategy and budget decisions. You will oversee two specialists who execute campaigns while you steer the department’s results and client communications.

This is a management seat focused on strategy and governance, not hands-on campaign building. You will shape audits, reporting, growth plans and the hiring strategy for the team.