Remote Head of Paid Acquisition & Growth

Ruby Labs; Georgia; On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Remote Work Environment

Unlimited PTO

Paid National Holidays

Company-provided MacBook

Flexible Independent Contractor Agmt

Job summary

Ruby Labs is seeking a highly systematic Head of User Acquisition to own and scale paid acquisition for our core D2C subscription product. You’ll define strategy, manage a multi-channel budget, and lead a UA team to achieve high ROI across Meta, TikTok, Google, and more.

The role emphasizes building scalable processes and data-driven decision making, bridging product, creative, and analytics, with strong growth potential in a fully remote environment.

Qualifications

• 5+ years in performance marketing with a strong focus on D2C subscription products.
• Proven track record managing paid acquisition at scale across multiple platforms.
• Experience handling significant monthly paid budgets with ROI accountability.
• Experience building systems, SOPs, and reporting structures—not just campaigns.
• Experience directly managing a UA team of 3–5 professionals.
• Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid channels.
• Strong quantitative skills with proficiency in Tableau, Google Analytics, Excel/SQL.

Responsibilities

• Define and own the overall UA strategy across all platforms.
• Develop scalable processes, SOPs, testing frameworks, and reporting systems.
• Design UA OKRs and KPIs for team-wide and individual performance.
• Lead and mentor a UA team; oversee hiring, onboarding, and performance.
• Own budget management and ensure efficient CAC and positive ROAS.
• Collaborate with data, product, and creative teams to drive attribution models.
• Drive testing roadmap: A/B tests, geo-expansion, and channel scaling.

Skills

Performance marketing

D2C subscriptions

Paid acquisition

Budget management

Team leadership

Multi-platform ads

Analytics & SQL

A/B testing

Tools

Tableau

Google Analytics

Excel

SQL

Job description

Ruby Labs is seeking a highly systematic Head of User Acquisition to own and scale paid acquisition for our core D2C subscription product. You’ll define strategy, manage a multi-channel budget, and lead a UA team to achieve high ROI across Meta, TikTok, Google, and more.

The role emphasizes building scalable processes and data-driven decision making, bridging product, creative, and analytics, with strong growth potential in a fully remote environment.