Head of Product — D2C Growth & Monetisation

Able group; Northern (KY); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Remote Work Environment

Unlimited PTO

Paid National Holidays

Company-provided MacBook

Flexible Independent Contractor

Job summary

Ruby Labs seeks a highly systematic Head of Product to own monetisation and retention for a core D2C subscription product. You will oversee the full lifecycle, driving ARPU growth and lifetime value while partnering with MD, engineering, data, and design to deliver a bold roadmap.

The role emphasizes data-driven decision making, AI tooling, and close collaboration with growth teams to optimize pricing, packaging, and onboarding flows.

Qualifications

• 5+ years in product management for D2C subscription products (web-to-web, web-to-app).
• 2+ years in a senior or lead PM role.
• Deep understanding of consumer journeys and high-converting UIs.
• Proven track record growing ARPU and retention with measurable revenue outcomes.
• Proficiency with product analytics tools and data to define funnels and surface insights.
• Experience designing and interpreting A/B tests, feature flags, and rollout strategies.
• Active daily use of AI tools to accelerate concept, analysis, and prototype work.

Responsibilities

• Define and own the product roadmap and strategy for core D2C subscription product.
• Own monetisation and ARPU growth with structured experiments and pricing strategies.
• Own retention targets and reduce churn; build engagement loops.
• Collaborate daily with engineering; write clear, rigorous product requirements.
• Conduct continuous discovery with target users; instrument analytics and turn insights into decisions.
• Own UI/UX decisions and ensure a cohesive, high-converting end-to-end journey.
• Collaborate with CRO/marketing on traffic, positioning, and feature adoption.

Skills

Product management

D2C subscriptions

Monetisation & ARPU

Retention strategy

Analytics tools

A/B testing

AI tooling

Digital advertising

Tools

Mixpanel

Tableau

Claude or AI tooling

Meta Ads

Google Ads

Job description

Ruby Labs seeks a highly systematic Head of Product to own monetisation and retention for a core D2C subscription product. You will oversee the full lifecycle, driving ARPU growth and lifetime value while partnering with MD, engineering, data, and design to deliver a bold roadmap.

The role emphasizes data-driven decision making, AI tooling, and close collaboration with growth teams to optimize pricing, packaging, and onboarding flows.