Education Product Strategy Lead

Brightwheel; United States; Remote; USD 171,000 - 209,000; Full time

Benefits offered by this job

Equity

Medical, dental, vision coverage

Parental leave

Flexible PTO

401(k)

Job summary

Brightwheel is hiring for a leadership role in the Education GTM space. This remote US position focuses on driving acquisition, adoption, expansion, and retention across Brightwheel's Education products.

You will own end-to-end go-to-market motions, from diagnosis to channel strategy and measurement, while partnering with Sales and Marketing to enable reps and campaigns. The role emphasizes data-driven decision-making, AI-enabled automation, and building scalable processes that deliver

Qualifications

• Experience leading cross-functional GTM initiatives.
• Ability to diagnose problems using quantitative and qualitative data.
• Proven track record of translating insights into business impact.

Responsibilities

• Independently lead multiple high-complexity GTM initiatives across Education products.
• Roll out new products and go-to-market motions from diagnosis to measurement.
• Partner with Sales, Marketing, and Enablement to align messaging and resources.
• Collaborate with Marketing on campaigns and lifecycle programs.
• Perform analyses to diagnose problems and build business cases with Finance.

Skills

GTM initiatives

Cross-functional collaboration

Data-driven analyses

AI tool usage

Tools

AI tools

Job description

Location United States

Employment Type Full time

Location Type Remote

Department Education

• $171K – $209K Offers Equity

Compensation & Benefits

At brightwheel, we reward people who make things happen. Our compensation is benchmarked against similar-stage growth companies, with ranges set by function, level, and location. Final offers reflect experience and expertise, and your recruiter can walk you through the range for your region.

Equity & Ownership

Many roles include equity, giving you the chance to share in the long-term success you help create.

Benefits & Well-Being

We design our benefits to help you (and your family) live well, stay healthy, and keep growing. While specifics vary by region, we typically offer:

• Comprehensive medical, dental, and vision coverage
• Generous paid parental leave
• Flexible PTO so you can recharge when you need it
• Local retirement or savings plans (e.g., 401(k) in the U.S.)

We’re committed to pay equity and to building a diverse, inclusive workplace where everyone can do their best work and feel supported along the way.

Our Mission and Opportunity

Early education is one of the most important determinants of childhood outcomes, a critical support for working families, and a $175B market that remains underserved by modern technology. Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. We are a three‑time Cloud 100 company, backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban.

Our Team

Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally.

What You'll Do

• Independently lead multiple high-complexity, cross-functional GTM initiatives that drive acquisition, adoption, expansion, and retention across brightwheel's Education products.
• Roll out new products and go-to-market motions for the Education business, owning the strategy end-to-end — from initial diagnosis and audience/positioning through channel strategy, sales enablement, launch, and measurement.
• Partner with Sales and Sales Enablement to build the messaging, training, and resources that help reps effectively position and sell Education products.
• Collaborate with Marketing on campaigns, promotions, events, lifecycle programs, and ecommerce initiatives that support Education revenue goals.
• Independently scope and run quantitative and qualitative analyses to diagnose business problems, evaluate opportunities, and build business cases with Finance and Analytics.
• Establish operating rhythms, metrics, and systems — including AI-driven automation — that improve accountability and turn one-off wins into repeatable processes.
• Communicate progress, insights, and recommendations clearly to working teams, senior leaders, and executive stakeholders.

What You've Done

• Led multiple complex, ambiguous, cross-functional GTM, growth, or business operations initiatives from strategy through execution and measurement.
• Independently determined how to achieve a defined business goal with limited instruction or supervision, and delivered a measurable result.
• Built and executed programs that drove real improvements in revenue, conversion, acquisition, adoption, expansion, or retention.
• Used quantitative and qualitative insight to structure a complex problem and land on a sound strategic recommendation.
• Influenced stakeholders across multiple functions and levels — sales, finance, marketing, ops — without relying on direct authority.
• Incorporated AI tools into how you work, not just to move faster personally but to build a more repeatable process for your team or function.

What Sets You Apart

• A track record of taking an initiative from a rough idea to a launched, measured program — more than once — with real incremental revenue, customers, or adoption to show for it.
• Experience standing up a new motion, program, or playbook within a growing team — rather than only optimizing something already established.
• A demonstrated habit of using AI to automate a recurring workflow out of your own hands — not just to work faster, but to make a process run without you.
• The range to go from a working session with a sales rep to a strategy conversation with an executive in the same day, adjusting your communication style each time.

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.