Remote GTM Product Owner - Salesforce & Analytics

Cengage Group; San Juan (PR); Teletrabalho; USD 89 000 - 115 000; Tempo integral

Resumo da oferta

Cengage Group in Cincinnati, OH is seeking a Business Product Owner (BPO) to lead the strategy, design, and optimization of GTM sales tools, processes, and analytics that power our global go-to-market organization. This role bridges business needs and technology solutions to improve sales effectiveness, enable data-driven decision-making, and accelerate revenue growth.

The BPO will own informing the product roadmap for GTM systems (e.g., Salesforce, Gong), drive cross-functional execution, and

Qualificações

• Bachelor’s degree in Business, Marketing, Technology, or related field.
• 10+ years in Business Product Ownership, Revenue Ops, or related roles.
• Deep experience with CRM platforms (Salesforce) and GTM tools (Gong, marketing automation).
• Proven track record of owning and delivering product roadmaps in GTM/CRM.

Responsabilidades

• Lead strategy, design, and optimization of GTM sales tools and analytics.
• Own GTM system roadmap (Salesforce, Gong) and drive cross-functional delivery.
• Improve funnel metrics and sales productivity through automation and data governance.
• Partner with Sales, Marketing Ops, and Revenue Ops to align processes and data.
• Define, track, and report on key funnel and performance metrics.
• Oversee CRM governance, data standards, and audits.
• Stay ahead of industry trends to enhance funnel conversion.
• Design end-to-end sales processes from lead to renewal.

Conhecimentos

CRM mastery

GTM tools

Sales process

Stakeholder mgmt

Data analytics

Formação académica

Bachelor's degree

Ferramentas

Salesforce

Gong

Marketing automation

Descrição da oferta de emprego

Cengage Group in Cincinnati, OH is seeking a Business Product Owner (BPO) to lead the strategy, design, and optimization of GTM sales tools, processes, and analytics that power our global go-to-market organization. This role bridges business needs and technology solutions to improve sales effectiveness, enable data-driven decision-making, and accelerate revenue growth.

The BPO will own informing the product roadmap for GTM systems (e.g., Salesforce, Gong), drive cross-functional execution, and