Remote GTM Product Owner Leader

Cengage Group; Chicago (IL); A distancia; USD 89.000 - 115.000; Jornada completa

Descripción de la vacante

Cengage Group in Cincinnati, OH, seeks a Business Product Owner to lead the strategy, design, and optimization of sales tools, processes, and analytics powering our global GTM organization. You will own the GTM roadmap, drive cross-functional execution, and champion scalable automation and visibility across the funnel.

The role targets improved lead quality, accelerated sales cycles, and higher GTM performance by partnering with Sales, Marketing Operations, and Revenue Operations to ensure

Formación

• Bachelor’s degree in Business, Marketing, Technology, or a related field.
• 10+ years of experience in Business Product Ownership, Revenue Operations, Business Analysis, or related roles.
• Deep experience with CRM platforms (Salesforce) and GTM tools (e.g., Gong, marketing automation platforms).
• Proven track record of owning and delivering product roadmaps in a GTM or CRM environment.
• Strong understanding of end-to-end sales processes (lead-to-close-to-renewal).
• Experience building and interpreting Salesforce reports and dashboards to drive insights.
• Excellent communication, stakeholder management, and facilitation skills, with the ability to influence and align cross-functional teams.

Responsabilidades

• Evaluate current sales tools and capabilities; recommend and implement improvements to increase Salesforce effectiveness across regions.
• Act as the business owner of GTM systems (e.g., Salesforce, Gong), partnering with technical teams to deliver scalable, high-impact solutions.
• Lead the optimization and administration of the GTM technology stack, driving automation, usability, and global consistency.
• Stay ahead of industry trends on Salesforce and productivity tools to continuously enhance productivity and funnel conversion.
• Design and implement efficient, end-to-end sales processes from lead through renewal, improving conversion rates and reducing sales cycle time.
• Establish and manage a robust data, analytics, and governance framework.
• Define, track, and report on key funnel and sales performance metrics.
• Ensure data accuracy, consistency, and visibility across systems.
• Oversee CRM governance, including audits, enhancements, and data standards.
• Partner with Sales, Marketing Operations, and Revenue Operations to ensure alignment of processes, data flows, and SLA adherence.
• Collaborate with global sales leadership to deliver actionable insights, reporting, and tools that enhance decision-making and performance.
• Drive cross-functional execution through regular business reviews, roadmap communication, and stakeholder alignment.
• Continuously evaluate and implement best practices and emerging technologies to improve GTM productivity and effectiveness.

Conocimientos

Salesforce CRM

GTM tools

Product ownership

Data analysis

Stakeholder management

Educación

Bachelor’s degree in Business/Marketing/Technology

Herramientas

Salesforce

Gong

Descripción del empleo

Cengage Group in Cincinnati, OH, seeks a Business Product Owner to lead the strategy, design, and optimization of sales tools, processes, and analytics powering our global GTM organization. You will own the GTM roadmap, drive cross-functional execution, and champion scalable automation and visibility across the funnel.

The role targets improved lead quality, accelerated sales cycles, and higher GTM performance by partnering with Sales, Marketing Operations, and Revenue Operations to ensure