Strategic GTM Product Owner | Salesforce & Data Analytics

Cengage Group; Madison (WI); Remote; USD 89,000 - 115,000; Full time

Job summary

Cengage Group is seeking a Business Product Owner to lead GTM tools strategy, design, and analytics that power our global sales organization. You will own the GTM roadmap, drive cross-functional execution, and champion scalable automation and data visibility across the funnel.

The role focuses on improving lead quality, accelerating sales cycles, and increasing GTM performance by optimizing Salesforce, Gong, and related tools, with a strong emphasis on data governance and reporting.

Qualifications

• Bachelor's degree in Business, Marketing, Technology, or related field.
• 10+ years in Business Product Ownership, Revenue Operations, or related roles.
• Deep experience with CRM platforms (Salesforce) and GTM tools (Gong, marketing automation).
• Proven track record of owning and delivering product roadmaps in GTM or CRM environments.
• Strong understanding of end-to-end sales processes.

Responsibilities

• Lead strategy, design, and optimization of GTM sales tools and analytics.
• Own inform the product roadmap for GTM systems; drive cross-functional execution.
• Improve data governance, dashboards, and funnel metrics across systems.
• Collaborate with Sales, Marketing Ops, and Revenue Ops to align data flows.
• Design end-to-end sales processes from lead to renewal and optimize conversion.

Skills

CRM expertise

Sales process knowledge

Stakeholder management

Data analytics

Education

Bachelor's degree in Business/Marketing/Technology

Tools

Salesforce

Gong

Marketing automation

Job description

Cengage Group is seeking a Business Product Owner to lead GTM tools strategy, design, and analytics that power our global sales organization. You will own the GTM roadmap, drive cross-functional execution, and champion scalable automation and data visibility across the funnel.

The role focuses on improving lead quality, accelerating sales cycles, and increasing GTM performance by optimizing Salesforce, Gong, and related tools, with a strong emphasis on data governance and reporting.