Remote GTM & Demand Gen Marketing Lead

First Arriving, LLC; Richmond (VA); Remote; USD 80,000 - 100,000; Full time

Benefits offered by this job

Competitive base + commission

Equity

Full health benefits

401(k)

Learning budget

Job summary

First Arriving, LLC in the United States is seeking a hands-on marketer to turn company priorities into go-to-market programs that generate qualified leads and support sales while helping customers get more value from our products.

You will own day-to-day campaign execution across digital channels, monitor lead volume daily, optimize SEO, paid search, social media, email, and site experiences, and coordinate with vendors, content teams, and sales to improve conversions and attribution.

Qualifications

• 3–5+ years of relevant marketing experience with campaigns that generated leads or engaged customers.
• Experience in B2B marketing, demand generation, or go-to-market campaigns across multiple channels.
• High proficiency with AI tools and the ability to review outputs for accuracy and brand fit.
• Working knowledge of SEO, paid search, social media, and marketing analytics.
• Strong project management, writing, and communication skills, including coordinating vendors and cross-functional teams.
• Experience with CRM, marketing automation, retargeting, analytics, or attribution tools; HubSpot experience is a plus; Salesforce experience a plus.

Responsibilities

• Plan and execute integrated campaigns that generate qualified leads and support pipeline goals.
• Monitor lead volume daily and work with sales to track conversions and attribution.
• Execute campaigns across SEO, paid search, social media, email, and other channels; optimize website pages, forms, and CTAs.
• Develop go-to-market plans for product launches, features, and services, including customer communications.
• Manage outside agencies and vendors; set goals, track deliverables, and budget.
• Collaborate with sales to improve lead quality and follow-up; report on leads, conversions, and pipeline contribution.
• Leverage AI to research audiences, adapt creative, improve SEO/AEO, analytics, and workflow efficiency.
• Evaluate AI-enabled tools and integrations for the marketing stack ensuring accuracy, brand fit, and data handling.

Skills

B2B marketing

Demand generation

Go-to-market campaigns

AI tools usage

SEO

Paid search

Social media

Marketing analytics

Project management

Writing & communications

CRM/Marketing automation

Retargeting & attribution

Tools

HubSpot

Salesforce

GA4 / Google Analytics

Google Ads

Meta Ads

Job description

First Arriving, LLC in the United States is seeking a hands-on marketer to turn company priorities into go-to-market programs that generate qualified leads and support sales while helping customers get more value from our products.

You will own day-to-day campaign execution across digital channels, monitor lead volume daily, optimize SEO, paid search, social media, email, and site experiences, and coordinate with vendors, content teams, and sales to improve conversions and attribution.