GTM Process Lead — Remote-First, PLG & Automation

Remote Genie; United States; Remote; USD 131,000 - 147,000; Full time

Benefits offered by this job

Remote-first culture

Remote work stipend

Learning stipend

Home office setup

Job summary

LastPass is seeking a Staff GTM Process Analyst to own the systems behind inbound and product-led growth. You will shape demand capture, scoring, and routing, enabling a scalable marketing tech stack and data-driven decisions across GTM functions.

You will partner with Demand Gen, Web, Sales, and Revenue Ops to optimize funnel performance, maintain integrations, and translate business needs into technical specs and user stories. This role is remote-friendly within the US.

Qualifications

• Hands-on expertise administering Marketo, including workflows, lifecycle stages, scoring, routing, campaign management, and Salesforce integration.
• Strong working knowledge of Salesforce CRM concepts and how data flows across GTM systems, with strong SQL skills for analysis, validation, and issue resolution.
• Ability to independently own techno-functional deliverables across requirements, design, testing, and deployment.

Responsibilities

• Own configuration, troubleshooting, and optimization of Marketo, including workflows, lifecycle automation, and event-based logic that supports inbound and product-led growth.
• Own lead and PQL scoring models and routing logic so the right leads reach the right sales teams quickly and accurately.
• Own core integrations between Marketo, Salesforce, and other GTM tools, ensuring data accuracy, field mapping, and sync health across web, product, form, and behavioral signals.
• Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals, and build audiences, segmentation, and funnel experiments that improve conversion from first touch to sales-ready demand.
• Monitor inbound funnel and handoff metrics (conversion rates, speed to lead, response time, acceptance rates), identify root causes, and drive continuous improvement.
• Translate marketing, data, and privacy requirements into functional specifications and user stories, and lead initiatives end to end.
• Run fit-gap analysis on current-state processes, recommend scalable solutions, and balance run-the-business work with roadmap projects.
• Manage a large and evolving GTM technology stack, including tool setup, permissions, and vendor coordination, while testing automation and AI-powered approaches.

Skills

Marketo administration

Salesforce integration

SQL skills

Marketing operations

Analytics

Tools

Salesforce

Job description

LastPass is seeking a Staff GTM Process Analyst to own the systems behind inbound and product-led growth. You will shape demand capture, scoring, and routing, enabling a scalable marketing tech stack and data-driven decisions across GTM functions.

You will partner with Demand Gen, Web, Sales, and Revenue Ops to optimize funnel performance, maintain integrations, and translate business needs into technical specs and user stories. This role is remote-friendly within the US.