Remote GTM & CRM Product Owner

Cengage Group

Billings (MT)

Remote

USD 89,000 - 115,000

Full time

14 days+

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Job summary

Cengage Group is seeking a Business Product Owner to lead strategy, design, and optimization of GTM sales tools and analytics worldwide. This role bridges business needs and technology solutions to improve sales effectiveness, enable data-driven decision-making, and accelerate revenue growth.

The BPO owns informing the product roadmap for GTM systems, drives cross-functional execution, and champions scalable automation and visibility across the funnel to improve lead quality, accelerate sales

Qualifications

10+ years of experience in Business Product Ownership, Revenue Operations, Business Analysis, or related roles.
Deep experience with CRM platforms (Salesforce) and GTM tools (e.g., Gong, marketing automation platforms).
Proven track record of owning and delivering product roadmaps in a GTM or CRM environment.
Strong understanding of end-to-end sales processes (lead-to-close-to-renewal).
Experience building and interpreting Salesforce reports and dashboards to drive insights.

Responsibilities

Evaluate current sales tools and capabilities; recommend and implement improvements to increase Salesforce effectiveness across regions.
Act as the business owner of GTM systems (e.g., Salesforce, Gong), partnering with technical teams to deliver scalable, high-impact solutions.
Lead the optimization and administration of the GTM technology stack, driving automation, usability, and global consistency.
Stay ahead of industry trends on Salesforce and productivity tools to continuously enhance productivity and funnel conversion.
Design and implement efficient, end-to-end sales processes from lead through renewal, improving conversion rates and reducing sales cycle time.
Establish and manage a robust data, analytics, and governance framework:
Define, track, and report on key funnel and sales performance metrics
Ensure data accuracy, consistency, and visibility across systems
Oversee CRM governance, including audits, enhancements, and data standards
Partner with Sales, Marketing Operations, and Revenue Operations to ensure alignment of processes, data flows, and SLA adherence.
Collaborate with global sales leadership to deliver actionable insights, reporting, and tools that enhance decision-making and performance.
Drive cross-functional execution through regular business reviews, roadmap communication, and stakeholder alignment.
Continuously evaluate and implement best practices and emerging technologies to improve GTM productivity and effectiveness.