Remote GTM Campaign Lead: Field Strategy

T-Mobile; United States; Remoto; USD 125.000 - 226.000; Tempo integral

Benefícios oferecidos por esta vaga

Stock grant

Employee stock purchase plan

401(k) program

Paid time off and holidays

Resumo da vaga

T-Mobile Fiber is seeking a Go-To-Market Translation Lead to bridge national campaigns to field execution. You will own seasonal campaigns, translate briefs into field-ready playbooks, and ensure local teams have the right tactics across markets.

You’ll lead cross-functional coordination with national partners and regional teams, build readiness packages, and track campaign performance for ongoing optimization. This remote role requires travel to regional and national locations as needed.

Qualificações

• Bachelor’s degree and 7 years of related work experience, or a combination of education and experience deemed equivalent.
• 5+ years in marketing, GTM, or field operations — with at least 2 years translating national strategy into local execution.
• Demonstrated experience owning seasonal or campaign-based programs end-to-end — from brief to launch to post-analysis.
• Strong project management skills; capable of managing multiple workstreams with hard deadlines.
• Ability to distill complex national initiatives into clear, actionable field guidance.
• Experience in telecom, broadband, or subscription-based consumer business preferred.

Responsabilidades

• Campaign Ownership: Own the field marketing strategy for Fiber seasonal campaigns.
• Field Translation: Translate national briefs into field-ready playbooks and activation timelines.
• Campaign Calendars: Build calendars with start/end dates and market customization parameters.
• Creative Alignment: Ensure Fiber-specific messaging variants exist for key audiences.
• Performance Tracking: Monitor orders, conversion rates, CAC, and feed results into planning cycles.

Conhecimentos

Project management

Campaign planning

GTM translation

Field marketing

Telecom experience

Local marketing tactics

Formação

Bachelor's degree

Descrição da vaga

T-Mobile Fiber is seeking a Go-To-Market Translation Lead to bridge national campaigns to field execution. You will own seasonal campaigns, translate briefs into field-ready playbooks, and ensure local teams have the right tactics across markets.

You’ll lead cross-functional coordination with national partners and regional teams, build readiness packages, and track campaign performance for ongoing optimization. This remote role requires travel to regional and national locations as needed.