Remote GSI Partner Marketing Lead

Channel Impact; North Carolina; Remote; USD 110,000 - 160,000; Full time

Benefits offered by this job

Healthcare

401k match

Paid time off

Paid holidays

Learning & Development stipend

Employee referral bonus

Job summary

Channel Impact is seeking an experienced GSI Partner Marketing Manager to join our team. You will develop and execute joint marketing programs with Global System Integrators to drive awareness, demand, pipeline, and revenue.

The ideal candidate is strategic and hands-on, with a proven SaaS partner marketing background and strong ability to translate business priorities into measurable marketing initiatives. This is a full-time, salaried role with benefits for a remote worker within the U.S.

Qualifications

• 7+ years of B2B technology marketing experience, preferably partner/alliance/channel marketing.
• Experience in SaaS environments, large and small companies, startups.
• Must be AI-savvy with a strong understanding of AI and demonstrated experience using AI professionally.
• Experience with Global System Integrators or large technology partners.
• Strong understanding of partner go-to-market strategies and joint demand-generation programs.
• Ability to measure campaign performance and marketing ROI.
• Excellent written, presentation, and communication skills.

Responsibilities

• Develop and execute integrated marketing plans with assigned GSI partners aligned to joint business priorities.
• Build joint go-to-market campaigns to drive awareness, demand, pipeline, and customer engagement.
• Collaborate with GSI Partner Sales and alliance teams to translate priorities into marketing programs.
• Develop joint messaging, campaigns, content, customer stories, webinars, and digital marketing initiatives.
• Plan and execute partner events, industry conferences, and field programs.
• Manage MDF and other partner marketing investments and budgets.
• Track campaign performance, leads, pipeline, and ROI; provide leadership with reporting.

Skills

B2B marketing

AI savvy

Strategic thinking

Communication

Influencing without authority

Tools

Salesforce

Marketing Automation

PM tools

Job description

Channel Impact is seeking an experienced GSI Partner Marketing Manager to join our team. You will develop and execute joint marketing programs with Global System Integrators to drive awareness, demand, pipeline, and revenue.

The ideal candidate is strategic and hands-on, with a proven SaaS partner marketing background and strong ability to translate business priorities into measurable marketing initiatives. This is a full-time, salaried role with benefits for a remote worker within the U.S.