GSI Partner Marketing Manager

Channel Impact; Oregon; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Healthcare package (medical, dental, &

Vision insurance

Long-term disability

Life and AD&D insurance

Flexible paid time off

Paid holidays

401k & Company Match

Learning & Development stipend

Employee referral bonus

Job summary

Channel Impact is seeking an experienced GSI Partner Marketing Manager to develop and execute joint marketing programs with Global System Integrators. You will drive awareness, demand, pipeline, and revenue growth by coordinating with partner and product marketing teams. The role is full-time and remote for a U.S.

or Canada-based worker, with benefits and a competitive compensation package. The ideal candidate has 5–7 years of B2B tech marketing experience, including SaaS and partner ecosystems,

Qualifications

• 5+ years in B2B technology marketing, with a focus on partner or field marketing.

Responsibilities

• Develop and execute integrated marketing plans with GSI partners.
• Build joint GTM campaigns to drive awareness, demand, and pipeline.
• Collaborate with GSI Sales and alliances teams to translate priorities into programs.
• Create joint messaging, campaigns, content, webinars, and digital initiatives.

Skills

B2B marketing

AI-savvy

SaaS experience

Partner/Alliance marketing

Campaign management

Salesforce

Marketing automation

PM tools

Tools

Salesforce

Marketing automation

Partner marketing platforms

PM tools

Job description

Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.

Channel Impact is seeking an experienced GSI Partner Marketing Manager to join our winning team. In this role, you will develop and execute joint marketing programs with strategic Global System Integrator partners for our client to drive awareness, demand, pipeline, and revenue growth.

Channel Impact is a full-time, salaried position with benefits, for a remote worker within the U.S. or Canada.

What you will be doing:

• Develop and execute integrated marketing plans with assigned GSI partners aligned to joint business and revenue priorities.
• Build joint go-to-market campaigns that drive awareness, demand generation, pipeline, and customer engagement.
• Partner closely with GSI Partner Sales and alliance teams to identify priorities and translate them into actionable marketing programs.
• Develop joint messaging, campaigns, content, customer stories, webinars, and digital marketing initiatives.
• Plan and execute partner events, executive engagements, industry conferences, workshops, and field programs.
• Collaborate with field marketing and Sales to activate GSI programs within priority accounts, industries, and regions.
• Support joint solution and industry-focused campaigns in partnership with Product Marketing and GSI stakeholders.
• Manage MDF and other partner marketing investments, ensuring funds are aligned with strategic priorities and measurable outcomes.
• Manage program budgets, purchase orders (POs), procurement processes, agencies, and vendors.
• Develop program plans, calendars, timelines, and deliverables across multiple GSI initiatives.
• Build strong relationships with internal stakeholders and partner marketing teams.
• Track campaign performance, leads, pipeline sourced/influenced, partner engagement, and ROI.
• Provide regular reporting and recommendations to Sales, Partner, and Marketing leadership.
• Identify opportunities to scale successful programs across additional partners, regions, and markets.

What you bring:

• 5-7 years of B2B technology marketing experience, preferably within partner, alliance, channel, or field marketing.
• Experience working in SaaS environments, including large and small companies and startups.
• Must be AI-savvy with a strong understanding of AI and demonstrated experience using AI professionally.
• Experience working with Global System Integrators, strategic alliances, or large technology partners.
• Strong understanding of partner go-to-market strategies and joint demand-generation programs.
• Demonstrated ability to develop marketing programs that contribute to pipeline and revenue growth.
• Experience working closely with Partner Sales, Alliance Managers, and executive stakeholders.
• Experience managing partner events, executive programs, digital campaigns, and integrated marketing initiatives.
• Experience managing MDF, marketing budgets, POs, procurement, and vendor relationships.
• Strong project management skills with the ability to manage multiple partners and programs simultaneously.
• Ability to navigate large, matrixed organizations and influence stakeholders without direct authority.
• Strong analytical skills with experience measuring campaign performance and marketing ROI.
• Excellent written, presentation, and communication skills.
• Experience with Salesforce, marketing automation, partner marketing platforms, and project management tools preferred.
• Ability to travel approximately 5% to 10%.
• Competitive compensation commensurate with experience
• Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&DD insurance
• Flexible paid time off
• Paid holidays
• 401k & Company Match
• Learning & Development Stipend
• Employee Referral Bonus

Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.