Remote Growth Strategist, Account Development

Government Employees Insurance Company; Maryland; Hybrid; USD 122,000 - 190,000; Full time

Job summary

GEICO is seeking a seasoned marketing and sales strategist to help boost production and profitability across Personal Lines. The role involves planning and deploying campaigns to raise product awareness, while owning growth initiatives for a large agent base.

The ideal candidate brings 7+ years in marketing or sales strategy, a business degree, and proven ability to translate strategy into measurable results. Strong executive communication and cross‑functional collaboration are essential.

Qualifications

• 7+ years of experience in marketing or sales strategy.
• Bachelor's degree in business, marketing, or a related field.
• Proven track record of translating sales strategy into results.
• Executive communication and collaboration with internal stakeholders.

Responsibilities

• Liaise with Personal Lines product, sales and platform leadership to identify opportunities to boost production and profitability.
• Plan, build, deploy, measure and iterate on campaigns that drive product awareness and earlier and more profitable personal lines growth for all three agency deployments using scalable broad reach/virtual experiences.
• Own account development (growth/profitability) for 60% of agents that don't have a dedicated Personal Lines sales rep.
• Design and manage processes and off-the-shelf programming that leverage broad reach campaign learnings to advance phone and field account development.
• Support Sales Enablement org as product/sales SMEs; own, update and manage agent-facing tools and content — slide decks, job aids, videos, collateral, webinars, sales call in-a-box, email/campaign templates.
• The chosen candidate should possess executive communication skills and a strong ability to collaborate and build relationships with internal stakeholders across teams and business functions.
• Identify and elevate opportunities to continuously improve results and strengthen agent experience.

Skills

Marketing strategy

Sales strategy

Executive communication

Data analysis

Stakeholder management

Education

Bachelor's degree

Job description

GEICO is seeking a seasoned marketing and sales strategist to help boost production and profitability across Personal Lines. The role involves planning and deploying campaigns to raise product awareness, while owning growth initiatives for a large agent base.

The ideal candidate brings 7+ years in marketing or sales strategy, a business degree, and proven ability to translate strategy into measurable results. Strong executive communication and cross‑functional collaboration are essential.