Remote Senior Strategist, Agent Growth & Engagement

Government Employees Insurance Company; Maryland; Hybrid; USD 122,000 - 190,000; Full time

Job summary

GEICO seeks a highly motivated Sr. Strategist, Account Development to join our Independent Agent Sales team in a remote-friendly role with travel up to 5%.

The position oversees strategic planning, campaign design, content development, and virtual experiences to boost agent engagement and drive profitable growth across the agency network. The ideal candidate has 7+ years of marketing/communications/sales strategy experience and a Bachelor's degree in business/marketing/communications.

Qualifications

• 7+ years of experience as a marketing, communications or sales strategist.
• Bachelor's degree in business, marketing, communications, or a related field
• Proven track record of successfully developing and translating sales strategy into results.
• Attention to detail and ability to adapt to ongoing change.
• Executive communication skills (writing, influencing, persuading, presenting) and a strong ability to collaborate and build relationships with internal stakeholders from corporate headquarters to regional to individual office locations.
• Ability to use a variety of data to identify opportunities, design tests, determine impact, and iterate approach

Responsibilities

• Liaise with Commercial Lines product, sales and platform leadership to identify opportunities to boost production and profitability.
• Plan, build, deploy, measure and iterate on campaigns that drive product awareness and earlier and more profitable personal lines growth for all three agency deployments using scalable broad reach/virtual experiences.
• Own account development (growth/profitability) for 60% of agents that don’t have a dedicated Commercial Lines sales rep
• Design and manage processes and off-the-shelf programming that leverage broad reach campaign learnings to advance phone and field account development.
• Support Sales Enablement org as product/sales SMEs; own, update and manage agent-facing tools and content — slide decks, job aids, videos, collateral, webinars, sales call in-a-box, email/campaign templates
• The chosen candidate should possess executive communication skills and a strong ability to collaborate and build relationships with internal stakeholders across teams and business functions.
• Identify and elevate opportunities to continuously improve results and strengthen agent experience.
• Ability to use a variety of data to identify opportunities, design tests, determine impact, and iterate approach

Skills

Marketing strategy

Sales strategy

Executive communication

Relationship building

Education

Bachelor's degree in business/marketing/communications

Job description

GEICO seeks a highly motivated Sr. Strategist, Account Development to join our Independent Agent Sales team in a remote-friendly role with travel up to 5%.

The position oversees strategic planning, campaign design, content development, and virtual experiences to boost agent engagement and drive profitable growth across the agency network. The ideal candidate has 7+ years of marketing/communications/sales strategy experience and a Bachelor's degree in business/marketing/communications.