Sr. Strategist, Account Development (Personal Lines)

Government Employees Insurance Company; Maryland; Hybrid; USD 122,000 - 190,000; Full time

Job summary

GEICO is seeking a seasoned marketing and sales strategist to help boost production and profitability across Personal Lines. The role involves planning and deploying campaigns to raise product awareness, while owning growth initiatives for a large agent base.

The ideal candidate brings 7+ years in marketing or sales strategy, a business degree, and proven ability to translate strategy into measurable results. Strong executive communication and cross‑functional collaboration are essential.

Qualifications

• 7+ years of experience in marketing or sales strategy.
• Bachelor's degree in business, marketing, or a related field.
• Proven track record of translating sales strategy into results.
• Executive communication and collaboration with internal stakeholders.

Responsibilities

• Liaise with Personal Lines product, sales and platform leadership to identify opportunities to boost production and profitability.
• Plan, build, deploy, measure and iterate on campaigns that drive product awareness and earlier and more profitable personal lines growth for all three agency deployments using scalable broad reach/virtual experiences.
• Own account development (growth/profitability) for 60% of agents that don't have a dedicated Personal Lines sales rep.
• Design and manage processes and off-the-shelf programming that leverage broad reach campaign learnings to advance phone and field account development.
• Support Sales Enablement org as product/sales SMEs; own, update and manage agent-facing tools and content — slide decks, job aids, videos, collateral, webinars, sales call in-a-box, email/campaign templates.
• The chosen candidate should possess executive communication skills and a strong ability to collaborate and build relationships with internal stakeholders across teams and business functions.
• Identify and elevate opportunities to continuously improve results and strengthen agent experience.

Skills

Marketing strategy

Sales strategy

Executive communication

Data analysis

Stakeholder management

Education

Bachelor's degree

Job description

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

RESPONSIBILITIES

• Liaise with Personal Lines product, sales and platform leadership to identify opportunities to boost production and profitability.
• Plan, build, deploy, measure and iterate on campaigns that drive product awareness and earlier and more profitable personal lines growth for all three agency deployments using scalable broad reach/virtual experiences.
• Own account development (growth/profitability) for 60% of agents that don't have a dedicated Personal Lines sales rep.
• Design and manage processes and off-the-shelf programming that leverage broad reach campaign learnings to advance phone and field account development.
• Support Sales Enablement org as product/sales SMEs; own, update and manage agent-facing tools and content — slide decks, job aids, videos, collateral, webinars, sales call in-a-box, email/campaign templates. The chosen candidate should possess executive communication skills and a strong ability to collaborate and build relationships with internal stakeholders across teams and business functions.
• Identify and elevate opportunities to continuously improve results and strengthen agent experience.

QUALIFICATIONS

• 7+ years of experience as a marketing, communications or sales strategist.
• Bachelor's degree in business, marketing, communications, or a related field.
• Proven track record of successfully developing and translating sales strategy into results.
• Attention to detail and ability to adapt to ongoing change.
• Executive communication skills (writing, influencing, persuading, presenting) and a strong ability to collaborate and build relationships with internal stakeholders from corporate headquarters to regional to individual office locations.
• Ability to use a variety of data to identify opportunities, design tests, determine impact, and iterate approach.

PREFERRED QUALIFICATIONS

• 5+ years of experience in P&C insurance with a focus on personal lines.

LOCATION

Remote with travel up to 5% (events, sales conference) Opportunity to work in available office space at a regional GEICO office, not required

ANNUAL SALARY

Annual Salary $121,975.00 - $189,625.00 The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law.

GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates.

GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

At GEICO,we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States.

Opportunities for Students & Grads

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