Growth Architect - Cross-Sell & Lifecycle Marketing

GEICO; New York (NY); Hybrid; USD 122,000 - 190,000; Full time

Job summary

GEICO is seeking a senior Marketing leader to build cross-sell strategy, measurement, and lifecycle programs across auto, property, and specialty lines. You will audit current capabilities, define enterprise strategy, and stand up measurement from scratch, partnering across channels and regions to drive incremental policy growth.

The role requires 7+ years in product/growth marketing or CRM, experience shaping KPIs, and a Bachelor's degree (MBA preferred). Hybrid work in Bethesda or NYC.

Qualifications

• 7+ years in product/growth marketing, CRM, or lifecycle marketing.
• Experience building cross-sell or multi-product strategies.
• Bachelor's Degree; MBA preferred.

Responsibilities

• Own the enterprise cross-sell strategy and plan for growing multi-line policyholders across GEICO.
• Lead strategy for multi-product adoption and cross-sell across insurance lines.
• Define where GEICO grows incremental policies among existing customers and prioritize channels.

Skills

Growth marketing

CRM

Lifecycle marketing

Cross-functional collaboration

Education

Bachelor's Degree; MBA preferred

Tools

CRM platforms

AI tools (Claude, Copilot)

Reporting tools

Job description

GEICO is seeking a senior Marketing leader to build cross-sell strategy, measurement, and lifecycle programs across auto, property, and specialty lines. You will audit current capabilities, define enterprise strategy, and stand up measurement from scratch, partnering across channels and regions to drive incremental policy growth.

The role requires 7+ years in product/growth marketing or CRM, experience shaping KPIs, and a Bachelor's degree (MBA preferred). Hybrid work in Bethesda or NYC.