Remote Growth PM – Freemium & AI for D2C Subscriptions

Pre-Paid Legal Services, Inc.; Ada (OK); Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Company-paid short-term disability and

Job summary

LegalShield seeks a Senior Product Manager, Growth to own the experiences that bring consumers to us and convert them into members. You will report to the CPO, partner daily with the CMO, and lead a squad of engineers with embedded design across our D2C channel.

Your biggest job is building our freemium portfolio: free, account-based, AI-powered experiences that deliver real value and upsell into subscriptions.

Qualifications

• 5–10 years in product management, growth, acquisition or conversion-focused work.
• Proven results owning high-traffic website, landing page, or checkout experiences.
• Experimentation at scale, with the statistical judgment to read results correctly.
• Hands-on experience with marketing technology platforms and the Google Analytics suite.
• Bachelor’s degree in a related field, or equivalent experience.

Responsibilities

• Own the freemium strategy, roadmap, and results across all D2C products.
• Find, validate, and launch free experiences that capture users and convert them to paid subscriptions.
• Optimize the full free-user journey, from sign-up and activation to upgrade.
• Use AI wherever it makes the experience meaningfully better, partnering with Engineering and Legal/Compliance where it makes sense.
• Partner closely with Marketing on the website, landing pages, nurture journeys, consent management, and checkout.
• Lead agile delivery with your squad, and present strategy and results to the CPO, CMO, and leadership forums.

Skills

Growth strategy

Acquisition & conversion

A/B testing

Marketing tech platforms

Google Analytics

Experimentation

Cross-functional collaboration

Education

Bachelor's degree or related field

Tools

Mixpanel

Segment

Ketch

Iterable

Job description

LegalShield seeks a Senior Product Manager, Growth to own the experiences that bring consumers to us and convert them into members. You will report to the CPO, partner daily with the CMO, and lead a squad of engineers with embedded design across our D2C channel.

Your biggest job is building our freemium portfolio: free, account-based, AI-powered experiences that deliver real value and upsell into subscriptions.