Senior Product Manager, Growth

legalshieldcorp

United States

Remote

USD 120,000 - 170,000

Full time

7 days ago

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Benefits offered by this job

Medical, dental, and vision coverage

401(k) retirement plan with company

Paid time off

Paid holidays

Paid sick leave

Paid parental leave

LegalShield

Job summary

LegalShield is seeking a Senior Product Manager, Growth to own the freemium portfolio and growth experiments across our D2C channel. You will lead a squad of engineers, collaborate with Marketing and CPO, and drive the experiences that convert free users into paid subscribers.

You’ll scale the document review experience, launch additional freemium experiences, and run rapid A/B tests to improve account generation, free-to-paid conversion, and on-site conversion.

Job description

Job Summary

LegalShield exists to make legal help affordable and accessible. The Senior Product Manager, Growth owns the experiences that bring consumers to us and turn them into members. This is one of the most visible product roles in the company: you report to the CPO, partner daily with the CMO, and lead a dedicated squad of 4-5 engineers with embedded design across every product in our direct-to-consumer (D2C) channel.

Your biggest job is building our freemium portfolio: free, account-based, AI-powered experiences that deliver real value and upsell into subscriptions. Our first, a free document review experience, is live today, and free experiences are expected to be a growth lever for 2027. You will also be Marketing's product partner for the website, landing pages, nurture journeys, consent management, and checkout. This is a 0-1 role for a builder who moves fast and likes autonomy.

Responsibilities

What Success Looks Like

Key metrics to move: account generation, free-to-paid conversion, and on-site conversion

First 12 months: scale the document review experience, launch additional freemium experiences with clear upgrade paths, and run a high-velocity testing program that measurably moves all three metrics

Performance Outcomes

Freemium Product Experiences

Own the freemium strategy, roadmap, and results across all D2C products

Find, validate, and launch free experiences that capture users and convert them to paid subscriptions

Optimize the full free-user journey, from sign-up and activation to upgrade

Use AI wherever it makes the experience meaningfully better, partnering with Engineering and Legal/Compliance where it makes sense

Marketing Technology & Top of Funnel

Own the product roadmap for the website, landing pages, and checkout, prioritized by conversion impact

Work with Engineering (platform owners) and Marketing to put Segment, Iterable, and Ketch to work in nurture, lifecycle, and consent experiences

Make sure tracking and instrumentation give the business a reliable view of funnel performance

Experimentation & Data

Run A/B and multivariate testing at scale, with clear hypotheses, success criteria, and quick decisions

Do your own analysis in Google Analytics and Mixpanel, and combine it with user research to understand why users convert or don't

Engagement & Collaboration

Partner closely with the CMO and Marketing teams (paid search, product marketing, retention) on goals and priorities, and say "not now" with data when needed

Lead agile delivery with your squad, and present strategy and results to the CPO, CMO, and leadership forums

Education, Knowledge, and Experience

Required

5-10 years in product management, including growth, acquisition, or conversion-focused work

Proven results owning high-traffic website, landing page, or checkout experiences

Experimentation at scale, with the statistical judgment to read results correctly

Hands-on experience with marketing technology platforms and the Google Analytics suite

Bachelor's degree in a related field, or equivalent experience

Strongly Preferred

Freemium, free trial, or product-led growth experience converting free users to paid subscribers

Mixpanel, Segment, Ketch, and/or Iterable; consumer-facing AI products; D2C subscription businesses

What Sets the Right Candidate Apart

Self-starter who acts without waiting for permission, and decides quickly with imperfect information

True collaborator who builds trusted partnerships, especially with Marketing

Owner's mindset focused on business outcomes, and motivated by our mission of accessible justice

FLSA Status

Exempt

Physical Requirements/ Work Environment

Employee must be able to sit or stand for long periods of time, with the physical ability to work at the computer or other sedentary tasks for long periods of time. Employee can conduct duties discreetly and impartially. If working remotely, employee is able to work in a space that allows them to effectively complete their job tasks, including having reliable internet connectivity and the ability to participate effectively while on phone and video calls. Employee has regular and predictable attendance and punctuality. Occasional travel may be required, which could be via airplane and/or motor vehicle, depending on location.

Additional Information