Growth PM: Freemium & AI-Driven D2C Experiences

LegalShield; United States; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Paid time off and holidays

Parental leave

IDShield and LegalShield membership

Job summary

LegalShield is seeking a Senior Product Manager, Growth to own experiences that attract consumers and convert them into members. You will lead a squad of engineers and design, partnering with Marketing and Legal/Compliance to build freemium, AI-powered experiences that drive upgrades to paid subscriptions.

This 0→1 role focuses on growing freemium experiences, website nurture journeys, and consent management, with a fast-moving, autonomous mindset and close collaboration with the CMO and CPO.

Qualifications

• 5–10 years in product management, including growth, acquisition, or conversion-focused work.
• Proven results owning high-traffic website, landing page, or checkout experiences.
• Experimentation at scale, with the statistical judgment to read results correctly.

Responsibilities

• Own freemium strategy, roadmap, and results across all D2C products.
• Lead agile delivery with your squad and present strategy to leadership.
• Partner with Marketing to optimize website, landing pages, and checkout.

Skills

Growth-focused product management

A/B testing

Analytics

Education

Bachelor’s degree in a related field

Tools

Mixpanel

Segment

Ketch

Iterable

Google Analytics Suite

Job description

LegalShield is seeking a Senior Product Manager, Growth to own experiences that attract consumers and convert them into members. You will lead a squad of engineers and design, partnering with Marketing and Legal/Compliance to build freemium, AI-powered experiences that drive upgrades to paid subscriptions.

This 0→1 role focuses on growing freemium experiences, website nurture journeys, and consent management, with a fast-moving, autonomous mindset and close collaboration with the CMO and CPO.