Senior Product Manager, Growth

LegalShield; Northern (KY); Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with match

Paid time off

Paid holidays

Sick leave

Paid parental leave

IDShield membership

Job summary

LegalShield seeks a Senior Product Manager, Growth to own freemium experiences that bring consumers to us and convert them into members. You will report to the CPO, partner daily with the CMO, and lead a squad of engineers with embedded design across D2C products.

Your biggest job is building our freemium portfolio, including free document review, and driving upgrade paths to paid subscriptions. You will also partner on the website, landing pages, consent, and checkout.

Qualifications

• 5–10 years in product management with growth/acquisition/conversion focus.
• Proven results owning high-traffic website, landing page or checkout experiences.
• Experience running experiments at scale with proper statistical judgment.

Responsibilities

• Own the freemium strategy, roadmap, and results across all D2C products.
• Scale the document review experience and launch new freemium experiences with clear upgrade paths.
• Lead a high-velocity testing program to move key funnel metrics.
• Collaborate with Marketing on website, landing pages, nurture journeys, and checkout.

Skills

Growth

Acquisition

Conversion

Experimentation

Analytics

Leadership

Education

Bachelor's degree

Tools

Mixpanel

Segment

Ketch

Iterable

Google Analytics

Job description

## Senior Product Manager, GrowthApply: Remote Job Posting: Full time: Posted 4 Days Ago: R0002838# **Job Summary:**LegalShield exists to make legal help affordable and accessible. The Senior Product Manager, Growth owns the experiences that bring consumers to us and turn them into members. This is one of the most visible product roles in the company: you report to the CPO, partner daily with the CMO, and lead a dedicated squad of 4–5 engineers with embedded design across every product in our direct-to-consumer (D2C) channel. Your biggest job is building our freemium portfolio: free, account-based, AI-powered experiences that deliver real value and upsell into subscriptions. Our first, a free document review experience, is live today, and free experiences are expected to be a growth lever for 2027. You will also be Marketing’s product partner for the website, landing pages, nurture journeys, consent management, and checkout. This is a 0→1 role for a builder who moves fast and likes autonomy.# **Responsibilities:****What Success Looks Like*** **Key metrics to move:** account generation, free-to-paid conversion, and on-site conversion* **First 12 months:** scale the document review experience, launch additional freemium experiences with clear upgrade paths, and run a high-velocity testing program that measurably moves all three metrics **Performance Outcomes****Freemium Product Experiences*** Own the freemium strategy, roadmap, and results across all D2C products* Find, validate, and launch free experiences that capture users and convert them to paid subscriptions* Optimize the full free-user journey, from sign-up and activation to upgrade* Use AI wherever it makes the experience meaningfully better, partnering with Engineering and Legal/Compliance where it makes sense**Marketing Technology & Top of Funnel*** Own the product roadmap for the website, landing pages, and checkout, prioritized by conversion impact* Work with Engineering (platform owners) and Marketing to put Segment, Iterable, and Ketch to work in nurture, lifecycle, and consent experiences* Make sure tracking and instrumentation give the business a reliable view of funnel performance**Experimentation & Data*** Run A/B and multivariate testing at scale, with clear hypotheses, success criteria, and quick decisions* Do your own analysis in Google Analytics and Mixpanel, and combine it with user research to understand why users convert or don’t**Engagement & Collaboration*** Partner closely with the CMO and Marketing teams (paid search, product marketing, retention) on goals and priorities, and say “not now” with data when needed* Lead agile delivery with your squad, and present strategy and results to the CPO, CMO, and leadership forums**Education, Knowledge, and Experience****Required*** 5–10 years in product management, including growth, acquisition, or conversion-focused work* Proven results owning high-traffic website, landing page, or checkout experiences* Experimentation at scale, with the statistical judgment to read results correctly* Hands-on experience with marketing technology platforms and the Google Analytics suite* Bachelor’s degree in a related field, or equivalent experience**Strongly Preferred*** Freemium, free trial, or product-led growth experience converting free users to paid subscribers* Mixpanel, Segment, Ketch, and/or Iterable; consumer-facing AI products; D2C subscription businesses**What Sets the Right Candidate Apart*** Self-starter who acts without waiting for permission, and decides quickly with imperfect information* True collaborator who builds trusted partnerships, especially with Marketing* Owner’s mindset focused on business outcomes, and motivated by our mission of accessible justice **FLSA Status** Exempt **Physical Requirements/ Work Environment** Employee must be able to sit or stand for long periods of time, with the physical ability to work at the computer or other sedentary tasks for long periods of time. Employee can conduct duties discreetly and impartially. If working remotely, employee is able to work in a space that allows them to effectively complete their job tasks, including having reliable internet connectivity and the ability to participate effectively while on phone and video calls. Employee has regular and predictable attendance and punctuality. Occasional travel may be required, which could be via airplane and/or motor vehicle, depending on location. # **Additional Information:****Location:** Remote – United States **Work Arrangement:** This position is fully remote. Occasional travel to corporate offices or company events may be required based on business needs.**Department:**Product Management**Employment Type:** Full Time**FLSA:** Exempt**Application deadline:** This posting is anticipated to close on November 1, 2026**Compensation:**$120,000 - $170,000 **Benefits:**LegalShield offers eligible employees a comprehensive benefits package that includes medical, dental, and vision coverage; company-paid short-term disability and basic life and AD&D insurance; a 401(k) retirement plan with company match; paid time off, paid holidays, paid sick leave, and paid parental leave; and LegalShield and IDShield membership plans. Additional benefits may apply based on position and eligibility. **Other Compensation**:“In addition to base pay, this position is eligible for an quarterly bonus which is a percentage of base salary and based on company and individual performance. Incentive awards are discretionary and are not guaranteed.”