Head of Product, D2C Subscriptions — Remote & Growth

Able group; Northern (KY); Hybrid; USD 140,000 - 230,000; Full time

Benefits offered by this job

Remote Work Environment

Unlimited PTO

Paid National Holidays

Company-provided MacBook

Contractor-friendly

Job summary

Ruby Labs is seeking a highly systematic Head of Product to launch a new D2C subscription product in the consumer privacy and security space. You will own the end-to-end product lifecycle from discovery to delivery, collaborating with engineering, design, data, and marketing to build a category leader.

You will plane, define, and execute the product roadmap, leverage AI tooling daily, and own monetisation, retention, and growth post-launch.

Qualifications

• 5+ years in product management for D2C subscription products, including 2+ years in a senior/lead PM role.
• Track record launching a consumer subscription product from zero to live with measurable post-launch results.
• Deep understanding of consumer user journeys and high-converting UI/UX.

Responsibilities

• Market research, competitive intelligence to define positioning, offer, and pricing for the launch.
• Own MVP end-to-end: scope, build plan, quality bar, go-live readiness.
• Work closely with engineering to write precise requirements, participate in sprint planning and trade-offs.
• Build a high-converting acquisition funnel end-to-end with marketing alignment.
• Own end-to-end user journey and ensure high quality UI/UX across modules.
• Conduct continuous discovery, define product metrics, instrument analytics from day one.
• Drive monetisation and retention post-launch with pricing experiments and engagement loops.

Skills

Product management

Zero-to-One

User journey

Technical fluency

Monetisation & retention

Analytics

Experimentation

AI tooling

Digital advertising

Job description

Ruby Labs is seeking a highly systematic Head of Product to launch a new D2C subscription product in the consumer privacy and security space. You will own the end-to-end product lifecycle from discovery to delivery, collaborating with engineering, design, data, and marketing to build a category leader.

You will plane, define, and execute the product roadmap, leverage AI tooling daily, and own monetisation, retention, and growth post-launch.