Remote Growth PM — DTC & AI-Driven Experiences

Bobbie Baby, Inc.; Northern (KY); Hybrid; USD 126,000 - 149,000; Full time

Benefits offered by this job

Stock options

401k with employer match

Medical, dental, and vision insurance

Remote-friendly US model

Paid parental leave

Job summary

Bobbie is seeking a Product Manager to lead the end-to-end digital customer journey, reporting to the Director of Product Management, DTC Growth. You will own growth initiatives across landing pages, PDPs, cart, checkout, subscriptions, and personalization, turning insights into experiments and shipped experiences that grow Bobbie's business.

You will partner with Design, Engineering, Data, and Growth to stay ahead of AI and commerce trends, delivering scalable, smarter experiences for parents

Qualifications

• Extensive experience in product management, digital product, ecommerce, with successful outcomes.
• Deep growth and experimentation experience with funnels and tests.
• Strong analytical instincts using CVR, AOV, and funnel metrics.
• Technical fluency; ability to work with Engineering and Design.
• Curiosity about AI, personalization, subscription, SEO/AEO.
• Exceptional cross-functional partnership and communication.
• Comfort operating with speed and ambiguity.

Responsibilities

• Own growth initiatives across the customer journey.
• Run the experimentation engine from hypothesis to results.
• Turn customer behavior into prioritized improvements.
• Stay ahead of shifts in DTC, AI, and personalization.
• Build scalable experiences for Bobbie's DTC and subscription.
• Be a true cross-functional partner across teams.
• Communicate learnings, insights, and next steps.

Skills

Growth mindset

Experimentation

Analytics

Cross-functional

Product sense

AI/personalization

Tools

Google Analytics

FullStory

Figma

Asana

Job description

Bobbie is seeking a Product Manager to lead the end-to-end digital customer journey, reporting to the Director of Product Management, DTC Growth. You will own growth initiatives across landing pages, PDPs, cart, checkout, subscriptions, and personalization, turning insights into experiments and shipped experiences that grow Bobbie's business.

You will partner with Design, Engineering, Data, and Growth to stay ahead of AI and commerce trends, delivering scalable, smarter experiences for parents