Director, Digital Product: DTC Growth & Experience

Build-A-Bear; Missouri; On-site; USD 150,000 - 230,000; Full time

Job summary

Build-A-Bear invites a seasoned Director of Digital Product to lead the strategy and execution of its direct-to-consumer digital experiences with a mobile-first approach. You will own the product roadmap across US and UK markets, driving growth and conversion optimization.

Collaborating with tech and business partners, you will champion data-driven prioritization, deliver high-impact features, and establish a scalable PM operating model across a matrix organization. Based in St.

Qualifications

• 8+ years of relevant experience in high-scale environments.
• Expert in digital product strategy and road mapping.
• Expert in conversion rate optimization and experimentation.
• Expert in translating business needs to technical partners.
• Skilled in Agile/Scrum Product Development.
• Skilled in analytics and funnel performance (Salesforce, GA4).

Responsibilities

• Define and communicate a digital product strategy aligned with company goals.
• Own the digital roadmap, informed by guest needs, data, and business priorities.
• Champion a data-driven approach to prioritization, tradeoffs, and decision-making.
• Partner closely with Tech team and leads to deliver commercially impactful solutions.
• Lead delivery of product features and enhancements, ensuring speed, quality, and impact.
• Drive adoption, performance, and continuous iteration using customer insights and analytics.
• Monitor competitive landscape and emerging technologies to maintain a leading digital experience.
• Establish a structured product management operating model that brings clarity, visibility, and accountability to priorities, progress, risks, dependencies, and delivery.

Skills

8+ years experience

Digital product strategy

Roadmap development

CRO & experimentation

Translating business needs

Agile/Scrum

Education

MBA or equivalent

Tools

Salesforce

GA4

Job description

Build-A-Bear invites a seasoned Director of Digital Product to lead the strategy and execution of its direct-to-consumer digital experiences with a mobile-first approach. You will own the product roadmap across US and UK markets, driving growth and conversion optimization.

Collaborating with tech and business partners, you will champion data-driven prioritization, deliver high-impact features, and establish a scalable PM operating model across a matrix organization. Based in St.