Remote Growth-Focused Digital Marketing Specialist

Simera; San Francisco (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

Simera is seeking a Digital Marketing Specialist in the San Francisco area to design and drive data-informed campaigns that enhance brand presence and generate qualified leads. You will manage paid channels, content creation, and analytics to continuously improve performance.

The role requires hands-on campaign management across Google, Meta, and LinkedIn, with strong emphasis on SEO, content marketing, and reporting. Remote-friendly with collaborative cross-functional teamwork.

Qualifications

• Experience as Digital Marketing Specialist or similar role.
• Hands-on experience managing digital campaigns.
• Familiarity with SEO, content marketing, social media, and email marketing.
• Experience using analytics and reporting tools.
• Strong analytical and problem-solving abilities.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
• Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments when required.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Skills

Digital marketing strategy

Paid advertising platforms

SEO/SEM/content marketing

Google Analytics

A/B testing

Data-driven decisions

Campaign optimization

Cross-functional collaboration

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Job description

Simera is seeking a Digital Marketing Specialist in the San Francisco area to design and drive data-informed campaigns that enhance brand presence and generate qualified leads. You will manage paid channels, content creation, and analytics to continuously improve performance.

The role requires hands-on campaign management across Google, Meta, and LinkedIn, with strong emphasis on SEO, content marketing, and reporting. Remote-friendly with collaborative cross-functional teamwork.