Remote Growth Marketing Manager – Demand Gen & Content

Remote; San Francisco (CA); Remote; USD 120,000 - 180,000; Full time

Job summary

EnableComp is seeking a Manager, Growth Marketing in San Francisco to own the multi‑channel demand generation engine and, as the first dedicated content hire, create blog posts, ebooks, landing pages, and nurture content to fuel campaigns.

You will work with product marketing, events, partnerships, and SDRs to ensure a seamless pipeline from first touch to qualified leads, building an automated, measurable content engine and data-driven programs.

Qualifications

• Bachelor’s degree in Marketing/Communications/Business; equivalent experience considered.
• 3–5 years of experience in demand generation, growth marketing, or related B2B role.
• Experience in healthcare, healthcare technology, Revenue Cycle Management (RCM), or another complex B2B industry is a plus.
• Hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce).
• Strong writing skills—independently drafting blog posts, email copy, and landing page copy.

Responsibilities

• Plan, build, and execute multi-channel demand generation campaigns across email, paid social, SEM, retargeting, and organic channels.
• Own marketing-sourced pipeline targets and report on campaign performance against revenue goals.
• Manage the demand generation budget, tracking spend against ROI and reallocating based on channel performance.
• Own funnel content end-to-end: blog posts, ebooks/guides, landing pages, and nurture email copy that fuel campaigns.
• Ensure all campaign content reflects current positioning and messaging maintained by the Director, Product Marketing.
• Establish a scalable, repeatable content calendar and production workflow.
• Build and manage lead nurture email programs and campaign workflows inside HubSpot.
• Partner with the GTM Engineer on campaign‑specific automation needs and data requirements.
• Monitor and troubleshoot campaign-level workflow issues, escalating systemic or infrastructure issues to the GTM Engineer.
• Partner with the Manager, Event Marketing & Strategic Partnerships on webinar and event promotion strategy, registration goals, and post‑event lead nurture.
• Partner with the Director, Product Marketing to ensure campaigns and content reflect current narrative, positioning, and competitive messaging.
• Partner with the SDR function on lead handoff, MQL quality feedback, and conversion tracking.
• Analyze campaign and content performance data to identify what’s working, kill what isn’t, and continuously optimize for MQL volume, conversion rate, and cost per acquisition.
• Stay current on emerging channels and AI‑powered marketing/content tools, piloting new tactics to keep programs ahead of the curve.
• Other duties as assigned.

Skills

Strong writing skills

Analytical thinking

Project management

Cross-functional collaboration

Attention to detail

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

HubSpot

Salesforce

MS Office

Job description

EnableComp is seeking a Manager, Growth Marketing in San Francisco to own the multi‑channel demand generation engine and, as the first dedicated content hire, create blog posts, ebooks, landing pages, and nurture content to fuel campaigns.

You will work with product marketing, events, partnerships, and SDRs to ensure a seamless pipeline from first touch to qualified leads, building an automated, measurable content engine and data-driven programs.