Remote Growth Lead, Offline Media (TV, Podcast, Mail)

Grüns; Beaverton (OR); Remote; USD 110,000 - 170,000; Full time

Job summary

Grüns is seeking a senior Growth Marketing leader to own offline channels—TV, podcast, and direct mail—across partners and in-house initiatives. You will manage budgets, testing, and measurement with a data-driven mindset, reporting to the VP of Growth and collaborating with the CMO.

You will operate within a fully remote HQ with quarterly in-person off-sites, driving multi-channel strategy and ensuring scalable, measurable results.

Qualifications

• 8+ years in performance or growth marketing.
• Experience owning offline channels (TV, podcast, direct mail) at a DTC/consumer brand.
• Experience scaling offline channels from test to meaningful budget.
• Designs and reads incrementality tests and calibrates MMM with experiments.

Responsibilities

• Relaunch and scale TV (linear + CTV) with Tatari and ramp spend based on evidence.
• Rebuild our podcast program: select models, shows, and attribution strategy.
• Scale direct mail profitably with partners and define strategy and measurement.
• Own offline measurement end to end with geo tests, holdouts, and post-purchase surveys.
• Set and defend offline budgets and present scale/cut calls to leadership.
• Hold agencies/partners to KPIs and collaborate with creative to improve assets.
• Build the quarterly test roadmap and 2027 offline plan.

Skills

Performance marketing

Growth marketing

Offline channels

Data analysis

SQL/BigQuery

Tools

Tatari

iSpot

Magellan

Podscribe

PostPilot

Lob

Job description

Grüns is seeking a senior Growth Marketing leader to own offline channels—TV, podcast, and direct mail—across partners and in-house initiatives. You will manage budgets, testing, and measurement with a data-driven mindset, reporting to the VP of Growth and collaborating with the CMO.

You will operate within a fully remote HQ with quarterly in-person off-sites, driving multi-channel strategy and ensuring scalable, measurable results.