VP Growth Marketing: Scale Multi-Channel Demand (Remote)

Remote; San Francisco (CA); Hybrid; USD 276,000 - 318,000; Full time

Job summary

Later is hiring a VP of Growth Marketing to own the end-to-end growth engine across brand and creator audiences. You will lead 12+ marketers across product marketing, digital channels, and growth, and manage budgets, KPI frameworks, and cross-functional collaboration with Sales, Product, RevOps, and Web.

Hybrid role with in-office days in Boston or New York, remote options considered. You will drive paid media, SEO/AEO, email and lifecycle, CRO, and ABM programs to deliver revenue across all

Qualifications

• 10+ years in growth, demand generation, or performance marketing.
• 5+ years leading and developing marketing teams.
• Experience owning a multi-million dollar budget and revenue targets.

Responsibilities

• Own growth strategy end to end, aligning product marketing, demand gen, and lifecycle to pipeline and revenue.
• Lead budget allocation across channels with clear ROI and investment guidance.
• Define goals, KPIs, and reporting with executive visibility.
• Develop differentiated growth motions for enterprise and self-serve lines of business.
• Own planning rhythms and align with overall marketing calendar.
• Hire, structure, and coach a high-performance growth team.
• Drive AI-enabled experimentation and measurement to accelerate results.
• Operate as player-coach, filling gaps by directly owning channels when needed.
• Collaborate with Sales, Product, RevOps, and Web for integrated campaigns.
• Partner with ABM and Creator teams to optimize enterprise and creator pipelines.

Skills

Growth strategy

Budget ownership

Team leadership

Measurement & analytics

Cross-functional collaboration

Paid media

SEO & AEO

Lifecycle marketing

Email marketing

Web CRO

Tools

GA4

Amplitude

Looker

Mode

Salesforce

HubSpot

Marketo

Klaviyo

Iterable

Braze

Job description

Later is hiring a VP of Growth Marketing to own the end-to-end growth engine across brand and creator audiences. You will lead 12+ marketers across product marketing, digital channels, and growth, and manage budgets, KPI frameworks, and cross-functional collaboration with Sales, Product, RevOps, and Web.

Hybrid role with in-office days in Boston or New York, remote options considered. You will drive paid media, SEO/AEO, email and lifecycle, CRO, and ABM programs to deliver revenue across all